With over 500 million fans worldwide, the 125th anniversary of Liverpool Football Club is a celebration that will be marked by many. As Principle Club Sponsor, Standard Chartered tasked global sports and entertainment marketing agency Octagon, with a brief to bring this milestone to life and bring the partnership closer to the bank’s core business.Concepted as a season long series of short films and innovative digital content, the bank will take LFC fans on a journey to understand the meaning of iconic numbers throughout the club’s illustrious history. Featuring Reds Manager Jürgen Klopp, LFC legends, current first team players and passionate fans from around the globe.Kicking off with ‘Number 8: The Captains’, this first film delves into the role of captaincy as Standard Chartered speaks to past and present captains Steven Gerrard and Jordan Henderson for their take on this pivotal role in the club. Jürgen Klopp together with LFC legends Sami Hyypiä and John Barnes also discuss how different styles of leadership has contributed to the club’s success. CreditsAgency: OctagonBen Hartman, Managing Director, APACAdam Hodge, Head of Strategy, APACLizi Hamer, Regional Creative DirectorJeanette Won, Account DirectorBrenda Wong, Account ExecutiveProduction: MilkmoneyMatt Taylor, Executive ProducerEthan McLean, Head of CreativeRichard Mullane, DirectorAdam Docker, DOPCharlotte O’Rourke, ProducerRebecca Shawyer, ProducerClient: Standard Chartered BankMarc Davies, Senior Manager, SponsorshipsHelen Morgan, Manager, Sponsorships