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响应式 Lookbook
案例简介:战略 DIESEL 的目标受众是聪明的反叛者。他们喜欢打破规则,跳出框框思考; 讨厌被告知该做什么,思考和穿什么; 他们做他们想做的,当他们想做的时候,他们想做的方式。通过放大 jongjeans 信息和增加互动网站的曝光度,DIESEL 可以产生对品牌的认识 结果 62 PR Coverages12.9M 在线 readership358K 估计覆盖视图 1.93k 社交分享 执行 DIESEL JOGGJEANS 完美回应你身体的任何运动。我们专注于如何通过创建一个重新命名的网站来展示这个独特的销售主张。 活动描述 该机构致力于一个创造性的想法,充分表达慢跑裤的产品特征,但也能够以有趣的方式与消费者互动。DIESEL 慢跑牛仔裤对你身体的任何运动都有完美的反应; 那么我们如何用数字来展示它呢?只需使用响应技术。我们已经创建了响应牛仔; 一个网站,你可以在上面使用响应技术扭曲模型。当你改变窗户的尺寸时,你可以享受每一次完全符合窗户尺寸的不同扭曲 概要 慢跑裤不是普通的牛仔裤,它们看起来像牛仔裤,但是你可以做每一个动作,穿起来很舒服。DIESEL JOGG 牛仔裤是一种真正独特的产品,拥有强大的 USP; 然而,它们并不为消费者所熟知。DIESEL 的简报是展示慢跑裤 USP 并与消费者接触。
响应式 Lookbook
案例简介:Strategy DIESEL TARGET AUDIENCE ARE SMART REBELS. THEY LIKE TO BREAK THE RULES, TO THINK OUT OF THE BOX; HATE BEING TOLD WHAT TO DO, THINK AND WEAR; THEY DO WHAT THEY WANT, WHEN THEY WANT, THE WAY THEY WANT. BY AMPLIFING JOGGJEANS INFO AND INCREASING EXPOSURE OF THE INTERACTIVE WEBSITE DIESEL CAN GENERATE THE AWARENESS TO THE BRAND Outcome 62 PR Coverages12.9M online readership358K Estimated coverage views1.93K Social shares Execution DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. WE FOCUSED ON HOW WE COULD DEMONSTRATE THIS UNIQUE SELLING PROPOSITION DIGITALLY BY CREATING A REPOSNIVE SITE. CampaignDescription THE AGENCY HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEANS BUT IS ALSO ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGG JEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY; SO HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE DENIM; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY.WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW Synopsis JOGG JEANS ARE NOT A REGULAR JEANS, THEY LOOK LIKE A JEANS BUT YOU CAN DO EVERY MOVEMENT AND FEEL COMFORTABLE WEARING THEM. DIESEL JOGG JEANS IS A REAL UNIQUE PRODUCT WITH STRONG USP; HOWEVER, THEY ARE NOT WELL KNOWN BY CONSUMERS. OUR BRIEF FROM DIESEL WAS TO DEMONSTRATE JOGG JEANS USP AND ENGAGE WITH CONSUMERS.
The Responsive Lookbook
案例简介:战略 DIESEL 的目标受众是聪明的反叛者。他们喜欢打破规则,跳出框框思考; 讨厌被告知该做什么,思考和穿什么; 他们做他们想做的,当他们想做的时候,他们想做的方式。通过放大 jongjeans 信息和增加互动网站的曝光度,DIESEL 可以产生对品牌的认识 结果 62 PR Coverages12.9M 在线 readership358K 估计覆盖视图 1.93k 社交分享 执行 DIESEL JOGGJEANS 完美回应你身体的任何运动。我们专注于如何通过创建一个重新命名的网站来展示这个独特的销售主张。 活动描述 该机构致力于一个创造性的想法,充分表达慢跑裤的产品特征,但也能够以有趣的方式与消费者互动。DIESEL 慢跑牛仔裤对你身体的任何运动都有完美的反应; 那么我们如何用数字来展示它呢?只需使用响应技术。我们已经创建了响应牛仔; 一个网站,你可以在上面使用响应技术扭曲模型。当你改变窗户的尺寸时,你可以享受每一次完全符合窗户尺寸的不同扭曲 概要 慢跑裤不是普通的牛仔裤,它们看起来像牛仔裤,但是你可以做每一个动作,穿起来很舒服。DIESEL JOGG 牛仔裤是一种真正独特的产品,拥有强大的 USP; 然而,它们并不为消费者所熟知。DIESEL 的简报是展示慢跑裤 USP 并与消费者接触。
The Responsive Lookbook
案例简介:Strategy DIESEL TARGET AUDIENCE ARE SMART REBELS. THEY LIKE TO BREAK THE RULES, TO THINK OUT OF THE BOX; HATE BEING TOLD WHAT TO DO, THINK AND WEAR; THEY DO WHAT THEY WANT, WHEN THEY WANT, THE WAY THEY WANT. BY AMPLIFING JOGGJEANS INFO AND INCREASING EXPOSURE OF THE INTERACTIVE WEBSITE DIESEL CAN GENERATE THE AWARENESS TO THE BRAND Outcome 62 PR Coverages12.9M online readership358K Estimated coverage views1.93K Social shares Execution DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. WE FOCUSED ON HOW WE COULD DEMONSTRATE THIS UNIQUE SELLING PROPOSITION DIGITALLY BY CREATING A REPOSNIVE SITE. CampaignDescription THE AGENCY HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEANS BUT IS ALSO ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGG JEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY; SO HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE DENIM; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY.WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW Synopsis JOGG JEANS ARE NOT A REGULAR JEANS, THEY LOOK LIKE A JEANS BUT YOU CAN DO EVERY MOVEMENT AND FEEL COMFORTABLE WEARING THEM. DIESEL JOGG JEANS IS A REAL UNIQUE PRODUCT WITH STRONG USP; HOWEVER, THEY ARE NOT WELL KNOWN BY CONSUMERS. OUR BRIEF FROM DIESEL WAS TO DEMONSTRATE JOGG JEANS USP AND ENGAGE WITH CONSUMERS.
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