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Justino
案例简介:自 1892 以来,西班牙圣诞彩票发行活动一直是一个民族传统。今年的竞选活动以 Justino 的感人故事为特色,Justino 是一个在假人工厂里孤独的守夜人。为了占据他的夜晚,Justino 在办公室周围摆了个模特,让白天的工人享受 -- 拿着一个女人生日蛋糕,参加一个办公室笑话,并布置节日装饰品。一天,Justino 得知白天工厂的工人赢得了圣诞彩票。感觉被冷落了,他开始了他的一天。但是当他到达工作岗位时,有一个惊喜在等着他。
Justino
案例简介:Since 1892 the Spanish Christmas Lottery launch campaign has been a national tradition. This year’s campaign features the heart-warming story of Justino, a lonely night watchman in a mannequin factory. To occupy his nights, Justino poses mannequins around the office for the enjoyment of the daytime workers – holding a cake for a woman’s birthday, participating in an office joke and setting up holiday decorations. One day, Justino learns that the daytime factory workers have won the Christmas lottery. Feeling left out, he goes about his day. But when he arrives at work, there is a surprise waiting for him.
Justino
案例简介:自 1892 以来,西班牙圣诞彩票发行活动一直是一个民族传统。今年的竞选活动以 Justino 的感人故事为特色,Justino 是一个在假人工厂里孤独的守夜人。为了占据他的夜晚,Justino 在办公室周围摆了个模特,让白天的工人享受 -- 拿着一个女人生日蛋糕,参加一个办公室笑话,并布置节日装饰品。一天,Justino 得知白天工厂的工人赢得了圣诞彩票。感觉被冷落了,他开始了他的一天。但是当他到达工作岗位时,有一个惊喜在等着他。
Justino
案例简介:Since 1892 the Spanish Christmas Lottery launch campaign has been a national tradition. This year’s campaign features the heart-warming story of Justino, a lonely night watchman in a mannequin factory. To occupy his nights, Justino poses mannequins around the office for the enjoyment of the daytime workers – holding a cake for a woman’s birthday, participating in an office joke and setting up holiday decorations. One day, Justino learns that the daytime factory workers have won the Christmas lottery. Feeling left out, he goes about his day. But when he arrives at work, there is a surprise waiting for him.
Justino
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Justino
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基本信息
- 广告战役: #Christmas lottery 2015#
- 广告品牌: Loteria De Navidad
- 发布日期: 2015-11-01
- 行业领域: 其他
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 西班牙语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2016 Gold Lion
- British Arrows 2016 Gold Winner
- Art Directors Club of Europe 2016 Gold Winner
- LIA华文创意奖 2016 Bronze
- The Cresta Awards 2016 Gold
- The One Show 2016 Bronze Pencil
- Cannes Lions 2016 Silver Lion
- The Kinsale Shark Awards 2016 Silver Winner
- Clio Awards 2016 Silver
- Europes Premier Creative Awards 2016 Gold
- Cannes Lions 2016 Grand Prix
- LIA华文创意奖 2016 Silver
- Europes Premier Creative Awards 2016 Silver
- AICP Show and Next Awards 2016 Winner
- The European Advertising Festival 2016 Silver Eurobest
- The European Advertising Festival 2016 Gold Eurobest
- The European Advertising Festival 2016 Bronze Eurobest
- LIA华文创意奖 2016 Gold
- Clio Awards 2016 Gold
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