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崩溃文本
案例简介：一个字母是在起亚的 “崩溃文本” 中造成破坏所需的一切 今天，萨奇 & 萨奇迪拜推出了 “撞车短信”，旨在强调起亚发短信和开车的危险。 一旦你开始输入第一个字母，你就会立即开始对驾驶失去注意力。只需要一个字母。这部电影展示了字母被破坏的图像，如燃烧的金属、破裂的玻璃、血溅和爆炸玻璃碎片，近距离观察，以慢动作。 该活动将于 3月17日在网上和电影院进行。 迪拜盛世和盛世的执行创意总监理查德 · 科平解释说: “这种抽象的方法是经过深思熟虑的，希望看到它的人会留下这样的信息: 导致事故的不一定是驾驶行为，而是发短信和开车的习惯。我希望当人们看到这部电影时，他们会从中学习 ”。 埃及起亚汽车公司 EIT 高级营销经理谢里夫 · 法希姆解释了这场运动的原因: “发短信和开车不仅在埃及，而且在全世界都是一个大问题。我们的信息有望让人们在开车时使用手机前三思。" 埃及的道路事故数量是世界上最高的 -- 每英里驾驶。可悲的是，每年有 12,000 人在埃及的道路上丧生。
崩溃文本
案例简介：One Letter is All it Takes to Cause Devastation in ‘Crash Text’ for KIA Today, Saatchi & Saatchi Dubai launches ‘Crash Text’, a campaign to highlight the dangers of texting and driving for KIA. Once you start typing that first letter, you immediately start to lose concentration on driving. One letter is all it takes. The film shows letters of the alphabet being destroyed using images such as burning metal, cracked glass, splatters of blood and shards of exploding glass, seen close-up, in slow motion. The campaign will run online and in cinema from 17th March. Executive Creative Director of Saatchi & Saatchi in Dubai, Richard Copping, explained: “The abstract approach was deliberate in the hope that people who see it are left with the message that it’s not necessarily the act of driving that causes accidents but the habit of texting and driving. I hope that when people see the film, they will learn from it”. Sherif Fahim, Senior Marketing Manager KIA Motors Corporation EIT, Egypt explained the reason for the campaign: “Texting and driving is a big problem not just in Egypt but the world over. Our message will hopefully make people think twice before they use their phone whilst driving.” Egypt has the highest number of road accidents - per miles driven – in the world. Sadly, 12,000 people a year lose their lives on Egyptian roads.
Crash Text
案例简介：一个字母是在起亚的 “崩溃文本” 中造成破坏所需的一切 今天，萨奇 & 萨奇迪拜推出了 “撞车短信”，旨在强调起亚发短信和开车的危险。 一旦你开始输入第一个字母，你就会立即开始对驾驶失去注意力。只需要一个字母。这部电影展示了字母被破坏的图像，如燃烧的金属、破裂的玻璃、血溅和爆炸玻璃碎片，近距离观察，以慢动作。 该活动将于 3月17日在网上和电影院进行。 迪拜盛世和盛世的执行创意总监理查德 · 科平解释说: “这种抽象的方法是经过深思熟虑的，希望看到它的人会留下这样的信息: 导致事故的不一定是驾驶行为，而是发短信和开车的习惯。我希望当人们看到这部电影时，他们会从中学习 ”。 埃及起亚汽车公司 EIT 高级营销经理谢里夫 · 法希姆解释了这场运动的原因: “发短信和开车不仅在埃及，而且在全世界都是一个大问题。我们的信息有望让人们在开车时使用手机前三思。" 埃及的道路事故数量是世界上最高的 -- 每英里驾驶。可悲的是，每年有 12,000 人在埃及的道路上丧生。
Crash Text
案例简介：One Letter is All it Takes to Cause Devastation in ‘Crash Text’ for KIA Today, Saatchi & Saatchi Dubai launches ‘Crash Text’, a campaign to highlight the dangers of texting and driving for KIA. Once you start typing that first letter, you immediately start to lose concentration on driving. One letter is all it takes. The film shows letters of the alphabet being destroyed using images such as burning metal, cracked glass, splatters of blood and shards of exploding glass, seen close-up, in slow motion. The campaign will run online and in cinema from 17th March. Executive Creative Director of Saatchi & Saatchi in Dubai, Richard Copping, explained: “The abstract approach was deliberate in the hope that people who see it are left with the message that it’s not necessarily the act of driving that causes accidents but the habit of texting and driving. I hope that when people see the film, they will learn from it”. Sherif Fahim, Senior Marketing Manager KIA Motors Corporation EIT, Egypt explained the reason for the campaign: “Texting and driving is a big problem not just in Egypt but the world over. Our message will hopefully make people think twice before they use their phone whilst driving.” Egypt has the highest number of road accidents - per miles driven – in the world. Sadly, 12,000 people a year lose their lives on Egyptian roads.
崩溃文本
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Crash Text
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