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USAA: 您是由什么制成的，是为
案例简介：
USAA: 您是由什么制成的，是为
案例简介：
USAA: What You're Made of, Wer're Made For
案例简介：
USAA: What You're Made of, Wer're Made For
案例简介：
USAA: 您是由什么制成的，是为
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USAA: What You're Made of, Wer're Made For
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With fewer Americans serving in the military, and even fewer having family connections to the military, USAA is launching a new campaign, which casts more than 100 veterans from all military branches, to reintroduce the brand and build meaning across audiences and product lines through one unified voice.Just ahead of Veterans Day, USAA will launch a new marketing campaign – 'What You’re Made Of, We’re Made For' – that is based on the realities of how our veterans, active duty service members and families live. Military appreciation and advocacy are part of USAA’s heritage; it was formed nearly 100 years ago to protect those who no one else would insure. This campaign is grounded in insights about the military community, what they value, and what their needs are. In addition to the fully integrated media elements, a new audio identity was created that strongly reflects USAA’s connection to the military.
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