Corruption Converter|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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损坏转换器

案例简介：巴西 FCB 的新运动，“腐败转换器”，为巴西最受欢迎的报纸之一圣保罗, 是一个互动的数字平台，准确地显示了巴西人民腐败的代价。该工具允许用户计算如果资金没有因为腐败而被挪用，可以提供的福利和服务。该工具自动将腐败文章中报告的数量转换为对象，如救护车、疫苗、学校膳食和药物。鉴于南美洲最近的政治和经济冲突，“腐败转换器” 尤其令人大开眼界，有助于正确看待这些惊人的数字。

损坏转换器

案例简介：FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective.