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案例简介：通过将 mySAP 一体机作为 SMB 部门 (中小型企业) 的顶级裁剪软件，在有限的停滞市场中创造业务线索，克服销售惯性。 哲学/解决方案 令人震惊的是，通常惰性的决策者 (a.k.a.主席、董事会董事、首席技术专家等) 通过面对有形的财务损失或收益而采取行动。 结果 平均应答率为 26%。在 12 个月内，SAP Polska 签署了创纪录数量的合同: 超过 2003年金额的 200%。在所有这些人中，几乎 50% 是新客户。
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案例简介：Generate business leads and overcome sales inertia in a limited and stagnant market by presenting mySAP all-in-one as a top of the crop software for the SMB sector (small and medium businesses). Philosophy/Solution To shock, generally inert decision makers a.k.a chairmen, directors of the board, chief technologists, etc, into action by confronting them with tangible financial losses or gains. Results Average response rate was 26%. Within 12 months SAP Polska signed a record number of contracts: over 200% of the amount for the year 2003. Out of all of these almost 50% were new clients.
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案例简介：通过将 mySAP 一体机作为 SMB 部门 (中小型企业) 的顶级裁剪软件，在有限的停滞市场中创造业务线索，克服销售惯性。 哲学/解决方案 令人震惊的是，通常惰性的决策者 (a.k.a.主席、董事会董事、首席技术专家等) 通过面对有形的财务损失或收益而采取行动。 结果 平均应答率为 26%。在 12 个月内，SAP Polska 签署了创纪录数量的合同: 超过 2003年金额的 200%。在所有这些人中，几乎 50% 是新客户。
Money Money Money
案例简介：Generate business leads and overcome sales inertia in a limited and stagnant market by presenting mySAP all-in-one as a top of the crop software for the SMB sector (small and medium businesses). Philosophy/Solution To shock, generally inert decision makers a.k.a chairmen, directors of the board, chief technologists, etc, into action by confronting them with tangible financial losses or gains. Results Average response rate was 26%. Within 12 months SAP Polska signed a record number of contracts: over 200% of the amount for the year 2003. Out of all of these almost 50% were new clients.
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