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洗
案例简介:
洗
案例简介:Problem Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. 情节 Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" Philosophy A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. Result The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide!
Wash
案例简介:
Wash
案例简介:Problem Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. 情节 Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" Philosophy A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. Result The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide!
洗
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Wash
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基本信息
- 广告战役: #Saridon-影视-4cf11#
- 广告品牌: Saridon
- 发布日期: 2012-04-01
- 行业领域: 生活服务 , 医疗/护理 , 医药
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Clio 2013 银奖 影视(Television/Cinema)
- Design and Art Direction 2013 年鉴奖 影视广告(TV Commercial Campaigns)
- The One Show 2013 铜铅笔 消费者电视广告(:20 and Under - Campaign)
- The One Show 2013 优秀奖 消费者电视广告(:20 and Under - Single)
- Asia Pacific Advertising Festival 2013 金奖 影视(Health and Personal Care)
- 伦敦国际广告节 2012 银奖 影视及在线影视(Cosmetics/Toiletries/Pharmaceuticals)
- 伦敦国际广告节 2012 铜奖 影视及在线影视(Cosmetics/Toiletries/Pharmaceuticals)
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For persistent headaches.
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