A film, created by BBDO New York, called 'Fuel Your Destiny', will debut during the Grammy Awards.Reaching back into Dunkin’s history, 'Fuel Your Destiny' speaks to both the company’s foundational coffee heritage and to its fun, optimistic, forward-looking personality that is at the heart of the brand. It’s a cinematic and humorous tale featuring explorers at sea. One is weary and down because there’s no such thing as Dunkin’ yet. Thankfully, the Captain comes along with a gloriously rousing and stirring speech about the future and the potential they will realize - when fueled by the hot and iced coffee of Dunkin’ - filling the entire crew with hope, inspiration and unbridled enthusiasm.The film will run both online and off, in 60- and 30-second lengths, with the longer-length running on Dunkin’s social media channels. A social content series rounds out the campaign.CreditsClient: Dunkin’Agency: BBDO New YorkCreative Agency: BBDO New YorkWorldwide Chief Creative Officer: David LubarsChief Creative Officer New York: Greg HahnExecutive Creative Director: Doug FallonExecutive Creative Director: Steven FogelVP, Creative Director: Scott MahoneyVP, Creative Director: Dan OlivaDirector of Integrated Production: David RolfeVP, Group Executive Producer: Dan BlaneyEVP, Senior Director: Jim SantoraVP, Account Director: Tyler HarrisAccount Executive: Drew RaabePlanning Director: Liz LeeProduction Company: Biscuit FilmworksDirector: Andreas NilssonExecutive Producer: Holly VegaEdit House: Mackenzie CutlerEditor: Gavin CutlerExecutive Producer: Gina PaganoVFX: The Mill NY