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案例简介：创新是麦当劳的 DNA，这就是为什么该品牌再次向媒体透露了巴西发生的前所未有的行动: 开车日。 庆祝驾驶日是一个加强巴西销售平台相关性的机会，该平台在国际层面上打破了服务记录。“我们考虑到客户的便利性，以及如何在不同的时间和需求为他们服务。免下车是无障碍、敏捷的代名词，它出现在我们客户生活的几个时刻: 当他们和家人一起出去或者当他们有工作承诺时, 麦当劳巴西分公司总裁保罗 · 卡马戈说。为了泄露这一倡议，巴西广告公司 DPZ & T 创建了免下车行动，这是一项在圣保罗街头流传的移动免下车行动, 让公众大吃一惊，提醒每个人，在任何特定的时刻，你都会找到一个免下车的方式。这部不寻常的动作已经变成了电视和品牌数字频道的电影。 “我们改变了人们去麦当劳免下车的习惯，那里随处可见。麦当劳营销副总裁罗伯托 · Gnypek 透露，在这部电影中，免下车车来到了你身边。DPZ & T 执行创意总监塞尔吉奥 · 穆格纳尼补充道: “这是一种不敬的方式，提醒每个人沿途总有一个免下车的地方，巴西也有。”
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案例简介：Innovation is in McDonald’s DNA and this is why, once more, the brand has reached out to the media to divulge an unprecedented action that took place in Brazil: the Drive Day. The celebration of Drive Day was an opportunity to reinforce the relevance of this sales platform in Brazil, which has broken serving records on an international level. “We had our clients’ convenience in mind and how we could serve them at different times and needs. The Drive-Thru is synonymous with accessibility, agility and it’s present in several moments of our clients’ lives: when they go out with the family or when they have work commitments“, says Paulo Camargo, President of McDonald’s Brazil. To divulge this initiative, the brazilian advertising agency DPZ&T has created the Drive-Thruck, an action with a mobile Drive-thru that circulated the streets of São Paulo, taking the public by surprise and reminding everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for both TV and the brand’s digital channels. “We reversed people’s habit of going to the Drive-thru at McDonald’s, which can be found everywhere. In the film, the Drive-thru comes to you”, reveals Roberto Gnypek, Marketing Vice-President of McDonald’s. “It was an irreverent way of reminding everyone that there is always a Drive-thru along their way and also anywhere in Brazil”, complements Sergio Mugnaini, Executive Creative Director for DPZ&T.
Drive-Thruck
案例简介：创新是麦当劳的 DNA，这就是为什么该品牌再次向媒体透露了巴西发生的前所未有的行动: 开车日。 庆祝驾驶日是一个加强巴西销售平台相关性的机会，该平台在国际层面上打破了服务记录。“我们考虑到客户的便利性，以及如何在不同的时间和需求为他们服务。免下车是无障碍、敏捷的代名词，它出现在我们客户生活的几个时刻: 当他们和家人一起出去或者当他们有工作承诺时, 麦当劳巴西分公司总裁保罗 · 卡马戈说。为了泄露这一倡议，巴西广告公司 DPZ & T 创建了免下车行动，这是一项在圣保罗街头流传的移动免下车行动, 让公众大吃一惊，提醒每个人，在任何特定的时刻，你都会找到一个免下车的方式。这部不寻常的动作已经变成了电视和品牌数字频道的电影。 “我们改变了人们去麦当劳免下车的习惯，那里随处可见。麦当劳营销副总裁罗伯托 · Gnypek 透露，在这部电影中，免下车车来到了你身边。DPZ & T 执行创意总监塞尔吉奥 · 穆格纳尼补充道: “这是一种不敬的方式，提醒每个人沿途总有一个免下车的地方，巴西也有。”
Drive-Thruck
案例简介：Innovation is in McDonald’s DNA and this is why, once more, the brand has reached out to the media to divulge an unprecedented action that took place in Brazil: the Drive Day. The celebration of Drive Day was an opportunity to reinforce the relevance of this sales platform in Brazil, which has broken serving records on an international level. “We had our clients’ convenience in mind and how we could serve them at different times and needs. The Drive-Thru is synonymous with accessibility, agility and it’s present in several moments of our clients’ lives: when they go out with the family or when they have work commitments“, says Paulo Camargo, President of McDonald’s Brazil. To divulge this initiative, the brazilian advertising agency DPZ&T has created the Drive-Thruck, an action with a mobile Drive-thru that circulated the streets of São Paulo, taking the public by surprise and reminding everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for both TV and the brand’s digital channels. “We reversed people’s habit of going to the Drive-thru at McDonald’s, which can be found everywhere. In the film, the Drive-thru comes to you”, reveals Roberto Gnypek, Marketing Vice-President of McDonald’s. “It was an irreverent way of reminding everyone that there is always a Drive-thru along their way and also anywhere in Brazil”, complements Sergio Mugnaini, Executive Creative Director for DPZ&T.
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Drive-Thruck
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基本信息
- 广告战役： #麦当劳-户外-99c3#
- 广告品牌： 麦当劳
- 发布日期： 2000
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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