The Gate London has created 'The Flag We Shouldn’t Be Proud Of' for The Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10 September.The campaign centres around a ceremonial version of the iconic pride flag which has 2 of the 6 stripes removed in order to represent the two in six LGBTQ+ young people we risk losing to suicide due to issues including bullying, discrimination, gender identity and mental health. This powerful statement is made all the more poignant because the lost red and blue stripes traditionally symbolise ‘Life’ and ‘Harmony’.The project will be socially driven and features a film and social posts starring Years & Years frontman and LGBTQ+ activist Olly Alexander as well as a press ad running in selected titles and posters (donated by Primesight).As we mark the 40th anniversary of the original pride flag, this campaign asks us to remember how far we have come but also recognise the work we have ahead of us to keep the LGBTQ+ community safe and well.CreditsAgency: The Gate LondonExecutive Creative Director: Beri CheethamCreatives: John Osborne and Rickie MarsdenCreative Director: Hugo BoneDesigner/Stylist: Allison BallAgency Producer: Georgina BestClient: Gay Times Magazine & SwitchboardTalent: Olly AlexanderDirector: Mark BlackmanProducer: Roxy HolmanPhotographer: Richard ClatworthyPost-Production: BubbleExec Producer: Kabir MalikEditor: Steve GibbsColourist: Marty McMullanSound Engineer: Adrian WalterMake-up Artist: Olly FiskRunner: Joe Langlois