ExxonMobil has is running a campaign that targets a younger audience. The primary message focuses on some of the energy innovations ExxonMobil is working on, such as growing algae for biofuels.The campaign, called 'Miniature Science,' is essentially a series of working demonstrations of ExxonMobil’s initiatives to lower emissions – all done at a fraction of the scale. The all-digital and social campaign consists of four short films and teaser executions that drive to the films, which live on YouTube in a dedicated playlist. Each miniature demonstration captured on film is real and scientifically accurate – there was no CG or camera trickery.One film features a micro-scaled algae farm where algae is grown and harvested, and its oil extracted and turned into biofuel, which is then used to power some tiny engines, which is highlighted in the subsequent film.Another film features a miniature coal power plant that is converted to natural gas to generate electricity with fewer emissions.And a fourth film features a miniature landfill where decomposing food is turned into biogas, which is then used to generate electricity.CreditsAgency: BBDO New YorkChief Creative Officer Worldwide: David LubarsChief Creative Officer New York: Greg HahnExecutive Creative Director: Tom GodiciExecutive Creative Director: Greg KetchumSenior Creative Director: Mark GirandSenior Creative Director: Lew WilligArt Director: Delilah KimCopywriter: Vera KeiterHead of Integrated Production: David RolfeExecutive Producer: Grant GillProducer: Ali GladstoneSr. Business Manager: Kathy BannonProduction Company: Nexus StudiosDirector: Lucas Zanotto Executive Producer: Ollie Allgrove Senior Producer: Isobel ConroyDirector of Photography: Toby HowellProduction Designer: Andy GentArt Director: Collette PidgeonEditorial and Finishing: NO6Executive Producer: Corina DennisonSenior Producer: Laura MolinaroEditor: James DuffyAssistant Editor: Scott ZeitlanMix & Record Company: New MathEngineer: Marc HealyProducer: B MuñozMusic: New MathExecutive Producer: Kala ShermanProducer: B MuñozCreative Director: Raymond LoewyCreative Director: David WittmanComposed AFM music: “Candy Shop” (on the long form cuts) - Jared Hunter “Eenie Weenie” - Dan SammartanoLicensed Music: “Boss Hog” - Joseph Spallina (On 15's)Sound Design: New MathComposers: Marc Healy and Joseph SpallinaProducer: B MuñozVO TALENT (on long forms): Sophie AmossAgent: Abrams Artists