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沉默的世界
案例简介：盛世 & 盛世上海为中央电视台发布了一系列备受期待的公益广告。“沉默的世界” 凸显了听障儿童及其家庭面临的挑战，也是盛世长城与中国国家广播公司持续合作的又一个里程碑。 “沉默的世界” 讲述了一个听力受损男孩的父母面临的复杂情绪，从医生办公室诊断时的最初震惊和焦虑, 当他们开始接受儿子的残疾时，感到悲伤。当交流的希望似乎减弱时，男孩终于设法形成了他的第一句话，随着这些话，他父亲的所有挫折都化为爱, 快乐和克服生活挑战的新信心。 何海明先生说: “我们的目标是传播这种爱的信息，并鼓励父母增加他们的关心和努力，以丰富他们的听障儿童的生活。”。中央电视台广告运营中心主任。“我们也希望这一信息在全球范围内得到接受, 我们需要一起理解听障儿童及其家人面临的挑战，这样我们就可以用爱打破他们的 “沉默世界”。" 据盛世盛世上海首席创意官范 · 吴表示，台湾著名导演杨雅哲受邀执导该广告: “我们对选角给予了深思熟虑的考虑，以确保观众对听障儿童家庭所经历的快乐和挑战有真实和现实的看法。”
沉默的世界
案例简介：Saatchi & Saatchi Shanghai has released a much-anticipated follow-up to its award-winning series of public service advertisements for CCTV. ‘A Silent World’ highlights the challenges experienced by hearing-impaired children and their families, and is another milestone in Saatchi & Saatchi's continued partnership with China’s national broadcaster. ‘A Silent World’ tells of the complex emotions that confront the parents of a hearing-impaired boy, from initial shock and anxiety upon diagnosis at the doctor's office, to sadness as they begin to accept their son's disability. When hope of communicating seems diminished, the boy finally manages to form his first words, and with them all of his father's frustrations melt away into pure love, joy and a new confidence about overcoming life's challenges. "It is our aim to spread this message of love and encourage parents to increase their care and efforts to enrich the lives of their hearing-impaired children,” said Mr. He Haiming, director of CCTV’s advertising operations center. “It is also our hope that this message is received globally, that together we need to understand the challenges faced by hearing-impaired children and their families so we can break through their 'silent worlds' with love." According to Fan Ng, Chief Creative Officer at Saatchi & Saatchi Shanghai, renowned Taiwanese director Yang Ya-che was invited to direct the advertisement: “We gave thoughtful consideration to casting to ensure that viewers were provided an authentic and realistic view of the joys and challenges experienced by families of hearing-impaired children.”
A Silent World
案例简介：盛世 & 盛世上海为中央电视台发布了一系列备受期待的公益广告。“沉默的世界” 凸显了听障儿童及其家庭面临的挑战，也是盛世长城与中国国家广播公司持续合作的又一个里程碑。 “沉默的世界” 讲述了一个听力受损男孩的父母面临的复杂情绪，从医生办公室诊断时的最初震惊和焦虑, 当他们开始接受儿子的残疾时，感到悲伤。当交流的希望似乎减弱时，男孩终于设法形成了他的第一句话，随着这些话，他父亲的所有挫折都化为爱, 快乐和克服生活挑战的新信心。 何海明先生说: “我们的目标是传播这种爱的信息，并鼓励父母增加他们的关心和努力，以丰富他们的听障儿童的生活。”。中央电视台广告运营中心主任。“我们也希望这一信息在全球范围内得到接受, 我们需要一起理解听障儿童及其家人面临的挑战，这样我们就可以用爱打破他们的 “沉默世界”。" 据盛世盛世上海首席创意官范 · 吴表示，台湾著名导演杨雅哲受邀执导该广告: “我们对选角给予了深思熟虑的考虑，以确保观众对听障儿童家庭所经历的快乐和挑战有真实和现实的看法。”
A Silent World
案例简介：Saatchi & Saatchi Shanghai has released a much-anticipated follow-up to its award-winning series of public service advertisements for CCTV. ‘A Silent World’ highlights the challenges experienced by hearing-impaired children and their families, and is another milestone in Saatchi & Saatchi's continued partnership with China’s national broadcaster. ‘A Silent World’ tells of the complex emotions that confront the parents of a hearing-impaired boy, from initial shock and anxiety upon diagnosis at the doctor's office, to sadness as they begin to accept their son's disability. When hope of communicating seems diminished, the boy finally manages to form his first words, and with them all of his father's frustrations melt away into pure love, joy and a new confidence about overcoming life's challenges. "It is our aim to spread this message of love and encourage parents to increase their care and efforts to enrich the lives of their hearing-impaired children,” said Mr. He Haiming, director of CCTV’s advertising operations center. “It is also our hope that this message is received globally, that together we need to understand the challenges faced by hearing-impaired children and their families so we can break through their 'silent worlds' with love." According to Fan Ng, Chief Creative Officer at Saatchi & Saatchi Shanghai, renowned Taiwanese director Yang Ya-che was invited to direct the advertisement: “We gave thoughtful consideration to casting to ensure that viewers were provided an authentic and realistic view of the joys and challenges experienced by families of hearing-impaired children.”
沉默的世界
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A Silent World
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