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未取消的杯子
案例简介：http://www.uncancelledcup.com/ 在一个一切都被取消的世界里，Wunderman Thompson Turkey决定取消一项体育赛事: 未取消的杯赛。自从新型冠状病毒肺炎的全球大流行开始以来，我们都在家里呆了更多的时间。世界各地的名人已经开始激励人们呆在家里防止病毒传播。然而，随着几个月的过去，社会疏远变得越来越难。为了激励我们的粉丝，我们需要的不仅仅是文字，而是像沉浸式娱乐这样的娱乐，让我们开心并保持忙碌。 上个月，阿迪达斯推出了 # HOMETEAM项目，围绕着 “生活不会停止，它会在家里继续” 这一事实。Wunderman Thompson Turkey随后创建了一个品牌内容项目，在PlayStation播放体育锦标赛，足球运动员和名人从家中加入。本着体育的精神，他们决定取消取消的体育赛事，并为每个家庭带来激动人心的虚拟足球 (美式足球) 锦标赛。阿迪达斯和Wunderman Thompson Turkey为adidas HomeTeam组织了一场现场直播比赛，这是一场未被取消的杯赛，面向足球迷，球员和名人播出。12名球员和12名名人将参加联赛，所有51场比赛将现场直播。 4月29日土耳其时间下午8:30，在幸存者主持人Acun主持的仪式上，抽签在Instagram现场直播。超过125,000人在线观看了抽奖。世界杯将于2020年5月5日正式开始。就像真正的杯子一样，会有现场直播、游戏评论和关于游戏位置的讨论，所有这些都可以在脸书直播、IGTV和YouTube直播上看到。 未被取消的杯赛也有关于虚拟联赛的辩论节目，它将足球的兴奋带回了我们的生活。这些联赛拥有我们习惯于在真实的体育赛事中看到的所有比赛固定装置，预告，比赛摘要。粉丝可以与玩家实时分享虚拟欢呼和虚拟拍手参与游戏。这些游戏是一个更大的虚拟电子运动锦标赛的一部分，将在新型冠状病毒肺炎大流行期间现场直播，以创造社会支持，乔伊，肾上腺素和内容通过360度活动方法建立的网站。然后，这些内容将通过土耳其领先的电视和数字网络之一从PlayStation设备分发给消费者。整个过程将由谷歌分析实时监控，通过实施数据驱动方法，Wunderman Thompson也在运行adidas eCom数据驱动广告。 “这就像一个真正的游戏。作为自发的。出乎意料。这是一场技术第一、媒体第一的运动。PlayStation游戏已经成为媒体，实时Skypes被合并到体验中。虽然游戏是实时进行的，但评论员们同时分享他们的观点，没有任何滞后。土耳其Wunderman Thompson的执行创意总监Sami Basut和创意总监 ü mit tail说: “从我们家的限制中安排如此大规模的体验是令人难以置信的兴奋和挑战。
未取消的杯子
案例简介：http://www.uncancelledcup.com/ In a world where everything is cancelled, Wunderman Thompson Turkey decided to un-cancel a sports event: The Uncancelled Cup. Since the beginning of the Covid-19 global pandemic, we have all been spending more time at home. Celebrities all around the world have started to motivate people to stay home to prevent the spread of the virus. Nevertheless, as months pass by, social distancing has become harder and harder. In order to motivate our fans, we needed more than words, something like immersive entertainment that would entertain us and keep us busy. Last month, adidas launched the #HOMETEAM project centered around the fact that, “life does not stop, it continues at home”. Wunderman Thompson Turkey then created a branded content project that broadcasts a sports tournament in PlayStation where footballers and celebrities join from their homes. In the spirit of sports, they decided to un-cancel a canceled sports event and bring an exciting virtual football (American soccer) tournament to every home. adidas and Wunderman Thompson Turkey organized a live broadcast tournament for adidas HomeTeam, the Uncancelled Cup, broadcasted for football fans, players, and celebrities. 12 players and 12 celebrities will play in the league, and all 51 games will be live broadcasted. On 29 April at 8:30 pm Turkish time, the draw was broadcasted live on Instagram Live during a ceremony led by Acun, the host of Survivor. More than 125,000 people watched the draw online. The cup will officially begin on 5 May 2020. Just like the real cup, there will be live broadcasts, game commentaries, and discussions on the positions of the game, all of which can be seen on Facebook Live, IGTV, and YouTube Live. The Uncancelled Cup also has debate programs about the virtual league that brings the football excitement back to our lives. These leagues have all the game fixtures, teasers, game summaries of the day that we are accustomed to seeing in a real live sporting event. Fans can participate in the game with virtual cheers and virtual claps shared real time with the gamers. The games are part of a larger virtual e-sport tournament that will be aired live during the Covid-19 pandemic to create social support, joy, adrenaline and content through a website built with a 360-degree campaign approach. The content will then be distributed to consumers through one of the leading TV and digital networks in Turkey from PlayStation devices. The entire process will be monitored live by Google Analytics, and by implementing a data driven approach, Wunderman Thompson is also running adidas eCom data driven ads as well. “It’s as raw as a real game. As spontaneous. As unexpected. It’s a tech-first and media-first campaign. The PlayStation game has become the media and real time Skypes are merged into the experience. While the game is played in real time, commentators are sharing their opinions at the same time without any lags. It’s incredibly exciting and challenging to be orchestrating such a massive experience from the limitation of our homes,” said Sami Basut, Executive Creative Director, and Ümit Taşlı, Creative Directors at Wunderman Thompson Turkey.
The Uncancelled Cup
案例简介：http://www.uncancelledcup.com/ 在一个一切都被取消的世界里，Wunderman Thompson Turkey决定取消一项体育赛事: 未取消的杯赛。自从新型冠状病毒肺炎的全球大流行开始以来，我们都在家里呆了更多的时间。世界各地的名人已经开始激励人们呆在家里防止病毒传播。然而，随着几个月的过去，社会疏远变得越来越难。为了激励我们的粉丝，我们需要的不仅仅是文字，而是像沉浸式娱乐这样的娱乐，让我们开心并保持忙碌。 上个月，阿迪达斯推出了 # HOMETEAM项目，围绕着 “生活不会停止，它会在家里继续” 这一事实。Wunderman Thompson Turkey随后创建了一个品牌内容项目，在PlayStation播放体育锦标赛，足球运动员和名人从家中加入。本着体育的精神，他们决定取消取消的体育赛事，并为每个家庭带来激动人心的虚拟足球 (美式足球) 锦标赛。阿迪达斯和Wunderman Thompson Turkey为adidas HomeTeam组织了一场现场直播比赛，这是一场未被取消的杯赛，面向足球迷，球员和名人播出。12名球员和12名名人将参加联赛，所有51场比赛将现场直播。 4月29日土耳其时间下午8:30，在幸存者主持人Acun主持的仪式上，抽签在Instagram现场直播。超过125,000人在线观看了抽奖。世界杯将于2020年5月5日正式开始。就像真正的杯子一样，会有现场直播、游戏评论和关于游戏位置的讨论，所有这些都可以在脸书直播、IGTV和YouTube直播上看到。 未被取消的杯赛也有关于虚拟联赛的辩论节目，它将足球的兴奋带回了我们的生活。这些联赛拥有我们习惯于在真实的体育赛事中看到的所有比赛固定装置，预告，比赛摘要。粉丝可以与玩家实时分享虚拟欢呼和虚拟拍手参与游戏。这些游戏是一个更大的虚拟电子运动锦标赛的一部分，将在新型冠状病毒肺炎大流行期间现场直播，以创造社会支持，乔伊，肾上腺素和内容通过360度活动方法建立的网站。然后，这些内容将通过土耳其领先的电视和数字网络之一从PlayStation设备分发给消费者。整个过程将由谷歌分析实时监控，通过实施数据驱动方法，Wunderman Thompson也在运行adidas eCom数据驱动广告。 “这就像一个真正的游戏。作为自发的。出乎意料。这是一场技术第一、媒体第一的运动。PlayStation游戏已经成为媒体，实时Skypes被合并到体验中。虽然游戏是实时进行的，但评论员们同时分享他们的观点，没有任何滞后。土耳其Wunderman Thompson的执行创意总监Sami Basut和创意总监 ü mit tail说: “从我们家的限制中安排如此大规模的体验是令人难以置信的兴奋和挑战。
The Uncancelled Cup
案例简介：http://www.uncancelledcup.com/ In a world where everything is cancelled, Wunderman Thompson Turkey decided to un-cancel a sports event: The Uncancelled Cup. Since the beginning of the Covid-19 global pandemic, we have all been spending more time at home. Celebrities all around the world have started to motivate people to stay home to prevent the spread of the virus. Nevertheless, as months pass by, social distancing has become harder and harder. In order to motivate our fans, we needed more than words, something like immersive entertainment that would entertain us and keep us busy. Last month, adidas launched the #HOMETEAM project centered around the fact that, “life does not stop, it continues at home”. Wunderman Thompson Turkey then created a branded content project that broadcasts a sports tournament in PlayStation where footballers and celebrities join from their homes. In the spirit of sports, they decided to un-cancel a canceled sports event and bring an exciting virtual football (American soccer) tournament to every home. adidas and Wunderman Thompson Turkey organized a live broadcast tournament for adidas HomeTeam, the Uncancelled Cup, broadcasted for football fans, players, and celebrities. 12 players and 12 celebrities will play in the league, and all 51 games will be live broadcasted. On 29 April at 8:30 pm Turkish time, the draw was broadcasted live on Instagram Live during a ceremony led by Acun, the host of Survivor. More than 125,000 people watched the draw online. The cup will officially begin on 5 May 2020. Just like the real cup, there will be live broadcasts, game commentaries, and discussions on the positions of the game, all of which can be seen on Facebook Live, IGTV, and YouTube Live. The Uncancelled Cup also has debate programs about the virtual league that brings the football excitement back to our lives. These leagues have all the game fixtures, teasers, game summaries of the day that we are accustomed to seeing in a real live sporting event. Fans can participate in the game with virtual cheers and virtual claps shared real time with the gamers. The games are part of a larger virtual e-sport tournament that will be aired live during the Covid-19 pandemic to create social support, joy, adrenaline and content through a website built with a 360-degree campaign approach. The content will then be distributed to consumers through one of the leading TV and digital networks in Turkey from PlayStation devices. The entire process will be monitored live by Google Analytics, and by implementing a data driven approach, Wunderman Thompson is also running adidas eCom data driven ads as well. “It’s as raw as a real game. As spontaneous. As unexpected. It’s a tech-first and media-first campaign. The PlayStation game has become the media and real time Skypes are merged into the experience. While the game is played in real time, commentators are sharing their opinions at the same time without any lags. It’s incredibly exciting and challenging to be orchestrating such a massive experience from the limitation of our homes,” said Sami Basut, Executive Creative Director, and Ümit Taşlı, Creative Directors at Wunderman Thompson Turkey.
未取消的杯子
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The Uncancelled Cup
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