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玛莎百货 (Marks and Spencer): 花得很好-格雷·伦敦 (gray London) 的食物
案例简介:
玛莎百货 (Marks and Spencer): 花得很好-格雷·伦敦 (gray London) 的食物
案例简介:
Marks and Spencer: Spend It Well - Food by Grey London
案例简介:
Marks and Spencer: Spend It Well - Food by Grey London
案例简介:
玛莎百货 (Marks and Spencer): 花得很好-格雷·伦敦 (gray London) 的食物
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Marks and Spencer: Spend It Well - Food by Grey London
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The new, bespokeTV ad for M&S Food launched on 11 May across broadcast, press and social media channels.The 40-second ad is a call to arms to make every food moment an opportunity for the extraordinary, and to say no to food that doesn’t take you to extraordinary places. As one of life’s great pleasures only extraordinary food can stimulate every sense. In an evolution of the highly successful ‘Adventures In’ food advertising campaign, ‘Spend it Well’ urges customers to question every moment, every mouthful and every morsel and never settle for anything less than extraordinary.CreditsCreative agency: Valenstein & FattChief Creative Officer:Vicki MaguireCreative Director: Matt DomanCopywriter: Matt Doman, Angela HardingArt director: Matt DomanProducer: Fritha DickieProduction company: Town ProductionsDirector: Matt Doman & Food FilmEditor: Matt NewmanRetouching:MPCPost-production: MPCSoundtrack: Shape of you – Ed SheeranAudio post-production: Wave – Jack SedgwickAccount team: Clare Campbell, Fiona Bonar, Ross KeaneAgency producer:Fritha DickieCreative producer: Gemma Corker Digital producer: Lisa O’BrienPlanner: Sarah Oberman, Mathieu AbetDesign: Sophie HeathDigital design:Simon KinslowMedia agency: MindshareMedia planner: Alice Brady, Amy Lea
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