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棉花公司: ddb纽约的美国
案例简介:
棉花公司: ddb纽约的美国
案例简介:
Cotton Incorporated: The United of America by ddb New York
案例简介:
Cotton Incorporated: The United of America by ddb New York
案例简介:
棉花公司: ddb纽约的美国
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Cotton Incorporated: The United of America by ddb New York
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This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.CreditsClient: Cotton IncorporatedJ. Berrye Worsham: President & CEOKim Kitchings: Senior VP, Consumer MarketingJill Orsini: Advertising DirectorEmily Cooper: Advertising ManagerAgency: DDB New YorkChief Creative Officer/North America: Ari WeissChief Creative Officer/New York: Icaro DoriaCreative Director: Cassandra AndersonCreative Director: Marilyn KamHead of Production: Ed ZazzeraExecutive Producer: Teri AltmanManagement Supervisor: Lauren SolomonPlanning Director: Jen FoxSenior Social Strategist: Kallista Adami-KollProduction Company Footage: Sourced & Licensed by STALKRExecutive Producer: Colleen Cavanaugh AnthonyHead of Production: Carly LagodaProducer: Maureen CavanaughProducer: Lauren WachellEditorial: The Cutting RoomEditor: Jamie ConnorsManaging Partner: Susan WillisExecutive Producer: Anna PetittiProducer: Sebastian GreeneMusic: asche & spencer
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