Daddy Yankee vs. Breast Cancer|短视频|广告营销案例【ADGuider广告指南】

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洋基爸爸 vs 乳腺癌

案例简介：ScriptInEnglish 如果我感到如此害怕，我几乎无法控制我的神经，化妆隐藏了我的心理状态，等待着听到关于我的诊断医生的声音: 我们在你的扫描诗 1 (受害者) 中发现了一个邪恶的肿块。我有癌症，我处于边缘状态,在一瞬间恍惚中，我的世界颠倒了，我会死吗？我会活着吗？谁来决定？当我告诉我的爱人，这将如何影响他们？时间快到了，我开始注意到我身体的变化，在镜子里接受新的我的原始反映。我每天都面对她，我出去不是所有的公主都有长发不管怎样,你的存在钉在我的伤口上，你认为你会夺走我的乳房，这是生命之源!你是谁？从这朵花上摘下花瓣!但我是莲花纯洁和荣誉我的决心是消除抑郁焦虑没有选择, 我的决定在于我是受害者或战士，我的心尖叫着自由，即使你是我的监狱 (前合唱)，我反对你，谁会赢？谁会输？IT'S 我反对你，在这场权力斗争中，有人必须击败我反对你在这场战斗中，你不是无敌的，我在战斗模式中，我是坚不可摧的要恐吓我他妈的癌症诗 2 (战士)你想看到我像没有钥匙的钢琴一样死去，你就像入侵者一样生活在我的内心，因为是我制定了规则，毒液像雷声一样不停地具有放射性, 我听到一个声音告诉我你在上帝的手中，我是一个化疗士兵，即使它灼伤了我，我是一个经历蜕变的毛毛虫传奇，我是一个女儿，我是一个姐姐，我是一个祖母, 我是一个母亲，我宁愿给你一场战斗，以免有人从我的血液中消失，直到我们中的一个离开，我才会认输在战场上，你可以触摸我的身体，但我的灵魂是不可触摸的，即使你撕裂了我的肉体，我的信仰是坚不可摧的，你不会带走我的精神，因为这场战争已经赢了即使我面对死亡 (前合唱) 这是我对你的赢了？谁会输？IT'S 我反对你，在这场权力斗争中，有人必须击败我反对你在这场战斗中，你不是无敌的，我在战斗模式中，我是坚不可摧的去恐吓我他妈的癌症 (OUTRO) “眼泪从我脸上流下来，痛苦是巨大的，菲利普 4:13” EntrySummary 洋基爸爸是当今世界上最受欢迎的拉丁音乐明星，多亏了他创新的曲目，这位波多黎各歌手, 歌曲作者已经成为 reggaeton 和拉丁城市音乐领域最有影响力的名字之一。Reggaeton 是一种音乐流派，起源于 1990年代后期的波多黎各。它受到嘻哈音乐、拉丁美洲和加勒比音乐的影响。声乐包括说唱和唱歌，通常是西班牙语。有一种叫做 “tiraera” 的雷鬼音乐，最著名的是说唱战斗，这是一种说唱音乐，包括吹牛、侮辱和吹嘘内容。战斗可能发生在录制的专辑中，在现场战斗中自发地进行，甚至在社交媒体上宣布和发布。当一场说唱战在波多黎各宣布时，整个国家都停止了，直到对手被揭露，歌曲被发射。简要解释洋基爸爸是 Spotify 和 YouTube 历史上最流的艺术家。他是世界著名的说唱歌手，以他的说唱技巧而闻名。说唱战斗是一个世界性的现象，一个说唱歌手毫无目的地挑战另一个。说唱战斗通常是在两个艺术家之间进行的，但是第一次不同的对手会受到挑战。第一首说唱战斗歌曲有一个更大的目的: 面对乳腺癌，给病人一个武器来对抗它。扬基爸爸写这首歌的灵感来自他对癌症患者的采访。他需要捕捉他们的感受和愤怒。这个音频与乳腺癌患者分享，这样他们就可以用它作为应对机制和愤怒的出口。这样，一首歌就变成了乳腺癌患者和他们日常战斗的武器。

洋基爸爸 vs 乳腺癌

案例简介：ScriptInEnglish I almost can’t Control my nerves Never in my life had I felt so scared Makeup hides my psychological state Waiting to hear back regarding my diagnosis Doctor’s voice: We found a malign mass in your scans Verse 1 (The Victim) I have CANCER I’m in a state of limbo, in a TRANCE In the flash of an eye my world is upside down Will I die? Will I live? Who will decide? How will this affect my loves ones when I tell them? Time is running I start noticing the changes in my body The raw reflection Of accepting the new me in the mirror I confront her face to face every day that I go out Not all princesses have long hair Regardless, your presence crucifixes my wounds Who do you think you are to take away my breasts that are a source of life! Who are you to pluck away the petals from this flower! But I’m lotus purity and honor My resolution is to kill depression The anxiety There’s no option, the decision lies in me Of being a victim or a warrior in the REMISION MISION My mind screams freedom even though you’re my prison (PRE CHORUS) IT’S ME AGAINST YOU Who will win? Who will lose? IT’S ME AGAINST YOU Someone has to DEFEAT IT’S ME AGAINST YOU In this power struggle This one thing I will promise, I WON’T BACK DOWN (CHORUS) In this battle you’re not invincible I’m in fight mode I’m indestructible You’re not You’re not You’re not going to tear me down FUCK CANCER You’re not You’re not You’re not going to intimidate me FUCK CANCER Verse 2 (The WARRIOR) You want to see me dead like a piano without keys You live within me as an intruder Because it’s me who sets the rules The venom goes non-stop radioactive like a thunder, I hear a voice that tells me you’re in the hands of GOD I’m a chemo soldier even if it burns me I’m a caterpillar legend going through metamorphosis I’m a daughter, I’m sister, I’m a grandmother, I’m a MOTHER I’d rather give you the battle before it’s someone from my blood I WON’T through in the towel Until one of us leaves There’s no truce against the enemy In the battle field You can touch my body But my soul is untouchable Even if you tear my flesh My faith is unbreakable You won’t take away my spirit because it’s stronger This war is already won even if I face death (PRE CHORUS) IT’S ME AGAINST YOU Who will win? Who will lose? IT’S ME AGAINST YOU Someone has to DEFEAT IT’S ME AGAINST YOU In this power struggle This one thing I will promise, I WON’T BACK DOWN (CHORUS) In this battle you’re not invincible I’m in fight mode I’m indestructible You’re not You’re not You’re not going to tear me down FUCK CANCER You’re not You’re not You’re not going to intimidate me FUCK CANCER (OUTRO) “Tears down my face and the pain is immense, Philippians 4:13” EntrySummary Daddy Yankee is today's most popular Latin music star in the world, and thanks to his innovative repertoire, this Puerto Rican singer, and songwriter has established himself as one of the most influential names in the fields of reggaeton and Latin Urban Music. Reggaeton is a musical genre which originated in Puerto Rico during the late 1990s. It is influenced by hip hop and Latin American and Caribbean music. Vocals include rapping and singing, typically in Spanish. There is a type of reggaeton called “tiraera” best known as rap battle, which is a type of rapping that includes bragging, insults and boasting content. Battling can occur on recorded albums, freestyled spontaneously in live battles, or even announced and launched in social media. When a rap battle is announced in Puerto Rico the whole country stops until the opponent is revealed and the song is launched. BriefExplanation Daddy Yankee is the most streamed artist in the history of Spotify and YouTube. He is a world-renowned rapper famous for his rap battling skills. Rap battles are a worldwide phenomenon where one rapper challenges another with no purpose. Rap battles are usually between two artists, but for the first time a different opponent was going to be challenged. The first rap battle song with a bigger purpose: to confront breast cancer and give patients a weapon to fight it. Daddy Yankee wrote the song inspired by his interviews with cancer patients. He needed to capture how they felt and their anger. This audio was shared with breast cancer patients so they could use it as a coping mechanism and anger outlet. This way, a song was transformed into a weapon for breast cancer patients and their everyday battle.