Artist Noma Bar uses animation with fast transitions to highlight the benefit of a safety system by Mercedes-Benz, using of negative space, iconic graphics and double-meaning imagery.His film Biker, which was released online, tells the story of a Mercedes that succeeds in braking right on time to avoid a collision with a biker on its blind spot. All of this, thanks to a nifty safety feature: Active Blind Spot Assist.The film dramatizes a complicated traffic situation as a tongue twister and literally narrates it from the perspective of the safety system, fast and flawlessly.Bar created several visual metaphors and mixed them with typography to accompany the fast voice-over. Each frame fits exactly a word. The film is the first in an animated series to be released highlighting Mercedes-Benz smart safety systems.CreditsNoma Bar - Illustration & DirectionAlejo Accini - Animation - Ale Pixel Studioantoni Berlin - Advertising AgencyMarcell Francke - Creative Director - antoni BerlinErick Barrios Hernández - Copywriter - antoni BerlinMatti Lietsch - Copywriter - antoni BerlinWolfgang Warzilek - Art Director - antoni BerlinDaniel Righi - Art Director - antoni BerlinValerie Opitz - Art Buyer - antoni BerlinDutch Uncle - Production CompanySound – nhb studios Berlin GmbH