Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub.The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September.'Support Your Local', developed by Molson Coors’ lead creative agency Havas London and supported below-the-line by Carling’s PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times.CreditsProject name: Carling – Support Your LocalClient:Alison Pickering, Marketing Director, Western Europe, CarlingLouise Vaughan, Carling, Marketing Controller, CarlingKathryn Reynolds, Brand Manager, CarlingCreative agency: Havas LondonChief Creative Officer: Vicki MaguireCreative Director: Rob PottsCreative Team: Thomas Worthington and Greg OrmrodAccount team: Jennifer Black, Hollie Loxley, Holly Creasey, Katy DavidAgency producer (film): Frankie BurwellCSO: Mark SinnockMedia agency: Zenith MediaMedia planner: Tom WildPR Agency: Cake (Havas)Production company: Rattling StickProducer: Kelly SpaceyDirector: Austen HumphriesDoP: Phil BradshawDesigner: Dan DaviesPost-production: The MillAudio post-production: Parv Thind & Martin Leitner @ Wave