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案例简介：概要 每个周末有 1.5 人涌入英国各地的体育场，体验现场运动的刺激。没有什么比从体育场内观看比赛更好的了，但是在个人手机上捕捉这种兴奋是很难的，并且经常会破坏这个时刻。此外，随着体育场体验变得更加沉浸式，球迷们已经开发了 “横幅盲目” -- 他们不再注意到传统的赞助。我们正在寻找一种改变游戏规则的方法 -- 一种真实而难忘的方式，让球队和赞助商成为球迷现场体育体验的一部分，同时让球迷粘在球场上，而不是粘在他们的智能手机上。我们希望创建一个易于安装、可扩展的解决方案，将创新引入体育场基础设施 -- 一种提高体育场能为球迷、团队和品牌提供价值的方法。 战略 在现场比赛中，我们的人群运动和体积传感器数据为我们的人工智能提供信息，以便预测下一次大型观众反应将在何时何地发生，并设置摄像机捕捉。加上我们基于空间 AR 的体育场测绘系统，我们基于 API 的解决方案使我们能够在正确的时间向正确的风扇提供正确的照片。我们的系统还使团队和品牌能够在每张照片上覆盖动态内容 -- 定位到座位号 -- 因此品牌是特定粉丝时刻的一部分, 为体育戏剧的每一个独特时刻分享正确的情感和信息。这种相关性，加上我们简单的用户体验，鼓励在社交媒体上与粉丝社区分享。Snaptivity 为团队和赞助商提供了一种真实的方式，让他们在比赛后很久就成为球迷对话和照片记忆的增值贡献者。 结果 在一场比赛中，我们为体育场的每个球迷拍摄了 15 张照片。由于体育场里超过 40% 的球迷每拍第三张照片就分享一次，我们每场比赛就有 1.2 人。我们在 Edgbaston 板球场、温布利体育场、斯坦福桥、特威克纳姆体育场和莫利纽克斯体育场进行现场直播和运营，我们已经为在俄罗斯的 8 个主办体育场举行国际足联 2018 届世界杯做好了准备。通过捕捉粉丝从未有过的坦率时刻，我们增强了粉丝保持记忆和分享现场体育赛事时刻的方式。我们为品牌提供了一种真实的方式，为其目标受众在社交媒体上的对话贡献价值。最后，我们公司已经从 DIT-UK 和 Creative England 筹集了 51,000 英镑的赠款资金，今年的销售合同已经超过 500,000 英镑，本月将结束一轮 1 英镑的投资。 5m。 执行 在世界各地的体育场，包括 Edgbaston 板球场、温布利体育场、特威克纳姆体育场和俄罗斯的八个国际足联 2018 世界杯主办体育场, 我们正在改变球队和体育赞助商与球迷联系的方式。我们安装我们定制的机器人相机，通过我们的人工智能在网状网络上将它们内部连接到我们所有的传感器。在比赛期间，系统以球场动作的速度运行，当兴奋达到峰值时拍照。平均来说，我们在一个比赛日为体育场的每个球迷拍摄了 15 张照片。我们在比赛中使用触发时刻将动态创意内容分层到粉丝照片上，以增强记忆，并使每张独特的照片或视频脱颖而出。我们的合作伙伴可以提前为覆盖创建内容，或者根据球场上发生的事情实时创建内容。除了在粉丝社区推动社交分享的智能用户体验之外，我们还会在比赛开始时快速生成独特、高质量、真实的粉丝内容。 活动描述 在世界各地的体育场，包括温布利体育场、斯坦福桥和 Molineux 体育场，我们正在改变球队和体育赞助商与球迷联系的方式。我们的人工智能从整个体育场设置的传感器中收集大量数据点，预测下一次大型观众反应的时间和地点。这触发了我们的机器人摄像机，然后捕捉成千上万的坦率的个人粉丝反应，在游戏中。这些时刻直接发送给球迷，使用我们的 API 和一个独特的体育场映射工具。Snaptivity 将每张照片与单个座位号码匹配，并添加团队或赞助商的创意内容。
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案例简介：Synopsis 1.5m people flow into stadiums across the UK every weekend to experience the thrill of live sports. Nothing beats watching the game from inside the stadium, but capturing that excitement on individual phones is hard, and often ruins the moment. Additionally, as the stadium experience has become more immersive, fans have developed ‘banner blindness’ – they no longer notice traditional sponsorship. We were looking for a game-changer – a genuine and memorable way for teams and sponsors to be part of fans’ live sport experiences while keeping fans glued to the pitch, not to their smartphones. We wanted to create an easy-to-install, scalable solution for bringing innovation into stadium infrastructure – a way to increase the value stadiums can offer to fans, teams and brands. Strategy During the live match, our crowd movement and volume sensor data feeds our AI so as to predict when and where the next big audience reaction will happen, and to set the cameras snapping. Coupled with our spatial AR-based stadium mapping system, our API-based solution enables us to deliver the right photo to the right fan at the right time. Our system also enables teams and brands to overlay dynamic content on each photo – targeting down to the seat number – so that brands are part of a specific fan moment, sharing the right emotion and message for every unique moment of sports drama. This relevance, together with our simple user experience, encourages sharing with the fan community on social media. Snaptivity offers teams and sponsors an authentic way to be a value-add contributor to fans’ conversations as they happen, and in their photo memories long after match day. Outcome We capture 15 photos for every fan in the stadium during a match. As more than 40% of fans in a stadium are sharing every third photo we take, we’re reaching 1.2m people each game. We’re live and operational at Edgbaston Cricket Ground, Wembley Stadium, Stamford Bridge, Twickenham Stadium and Molineux Stadium, and we’re ready for the FIFA 2018 World Cup in Russia, in 8 host stadiums. By capturing candid fan moments that have never been accessible before, we have enhanced the way fans can keep memories and share moments from live sports events. We have given brands an authentic way to contribute value to their target audiences’ conversations on social media. Finally, our company has raised £51,000 in grant funding from DIT - UK and Creative England, this year has made over £500,000 in sales contracts and this month is closing an investment round of £1.5m. Execution In sports stadiums around the world, including Edgbaston Cricket Ground, Wembley Stadium, Twickenham Stadium and eight FIFA 2018 World Cup host stadiums in Russia, we are transforming the way that teams and sports sponsors connect with fans. We install our custom robotic cameras, internally connecting them to all our sensors through our AI on a mesh network. During the match itself, the system runs at the speed of the on-pitch action, taking photos when excitement spikes. On average, we capture 15 photos for every single fan in the stadium on a match day. We use trigger moments during a match to layer dynamic creative content onto the fan photos so as to enhance the memory and make each unique photo or video stand out. Our partners can create content for the overlays in advance, or create it live in response to what’s happening on pitch. Along with a smart user experience that drives social sharing in fan communities, we generate unique, high-quality, authentic fan content as fast as the match is played. CampaignDescription In sports stadiums around the world, including Wembley Stadium, Stamford Bridge and Molineux Stadium, we are transforming the way that teams and sports sponsors connect with fans. Collecting numerous data points from sensors set up throughout a stadium, our AI predicts when and where the next big audience reaction will happen. This triggers our robotic cameras, which then capture thousands of candid individual fan reactions, mid-game. These moments are sent straight to fans, using our API and a unique stadium mapping tool. Snaptivity matches every photo to an individual seat number – and adds creative content from teams or sponsors.
Snaptivity
案例简介：概要 每个周末有 1.5 人涌入英国各地的体育场，体验现场运动的刺激。没有什么比从体育场内观看比赛更好的了，但是在个人手机上捕捉这种兴奋是很难的，并且经常会破坏这个时刻。此外，随着体育场体验变得更加沉浸式，球迷们已经开发了 “横幅盲目” -- 他们不再注意到传统的赞助。我们正在寻找一种改变游戏规则的方法 -- 一种真实而难忘的方式，让球队和赞助商成为球迷现场体育体验的一部分，同时让球迷粘在球场上，而不是粘在他们的智能手机上。我们希望创建一个易于安装、可扩展的解决方案，将创新引入体育场基础设施 -- 一种提高体育场能为球迷、团队和品牌提供价值的方法。 战略 在现场比赛中，我们的人群运动和体积传感器数据为我们的人工智能提供信息，以便预测下一次大型观众反应将在何时何地发生，并设置摄像机捕捉。加上我们基于空间 AR 的体育场测绘系统，我们基于 API 的解决方案使我们能够在正确的时间向正确的风扇提供正确的照片。我们的系统还使团队和品牌能够在每张照片上覆盖动态内容 -- 定位到座位号 -- 因此品牌是特定粉丝时刻的一部分, 为体育戏剧的每一个独特时刻分享正确的情感和信息。这种相关性，加上我们简单的用户体验，鼓励在社交媒体上与粉丝社区分享。Snaptivity 为团队和赞助商提供了一种真实的方式，让他们在比赛后很久就成为球迷对话和照片记忆的增值贡献者。 结果 在一场比赛中，我们为体育场的每个球迷拍摄了 15 张照片。由于体育场里超过 40% 的球迷每拍第三张照片就分享一次，我们每场比赛就有 1.2 人。我们在 Edgbaston 板球场、温布利体育场、斯坦福桥、特威克纳姆体育场和莫利纽克斯体育场进行现场直播和运营，我们已经为在俄罗斯的 8 个主办体育场举行国际足联 2018 届世界杯做好了准备。通过捕捉粉丝从未有过的坦率时刻，我们增强了粉丝保持记忆和分享现场体育赛事时刻的方式。我们为品牌提供了一种真实的方式，为其目标受众在社交媒体上的对话贡献价值。最后，我们公司已经从 DIT-UK 和 Creative England 筹集了 51,000 英镑的赠款资金，今年的销售合同已经超过 500,000 英镑，本月将结束一轮 1 英镑的投资。 5m。 执行 在世界各地的体育场，包括 Edgbaston 板球场、温布利体育场、特威克纳姆体育场和俄罗斯的八个国际足联 2018 世界杯主办体育场, 我们正在改变球队和体育赞助商与球迷联系的方式。我们安装我们定制的机器人相机，通过我们的人工智能在网状网络上将它们内部连接到我们所有的传感器。在比赛期间，系统以球场动作的速度运行，当兴奋达到峰值时拍照。平均来说，我们在一个比赛日为体育场的每个球迷拍摄了 15 张照片。我们在比赛中使用触发时刻将动态创意内容分层到粉丝照片上，以增强记忆，并使每张独特的照片或视频脱颖而出。我们的合作伙伴可以提前为覆盖创建内容，或者根据球场上发生的事情实时创建内容。除了在粉丝社区推动社交分享的智能用户体验之外，我们还会在比赛开始时快速生成独特、高质量、真实的粉丝内容。 活动描述 在世界各地的体育场，包括温布利体育场、斯坦福桥和 Molineux 体育场，我们正在改变球队和体育赞助商与球迷联系的方式。我们的人工智能从整个体育场设置的传感器中收集大量数据点，预测下一次大型观众反应的时间和地点。这触发了我们的机器人摄像机，然后捕捉成千上万的坦率的个人粉丝反应，在游戏中。这些时刻直接发送给球迷，使用我们的 API 和一个独特的体育场映射工具。Snaptivity 将每张照片与单个座位号码匹配，并添加团队或赞助商的创意内容。
Snaptivity
案例简介：Synopsis 1.5m people flow into stadiums across the UK every weekend to experience the thrill of live sports. Nothing beats watching the game from inside the stadium, but capturing that excitement on individual phones is hard, and often ruins the moment. Additionally, as the stadium experience has become more immersive, fans have developed ‘banner blindness’ – they no longer notice traditional sponsorship. We were looking for a game-changer – a genuine and memorable way for teams and sponsors to be part of fans’ live sport experiences while keeping fans glued to the pitch, not to their smartphones. We wanted to create an easy-to-install, scalable solution for bringing innovation into stadium infrastructure – a way to increase the value stadiums can offer to fans, teams and brands. Strategy During the live match, our crowd movement and volume sensor data feeds our AI so as to predict when and where the next big audience reaction will happen, and to set the cameras snapping. Coupled with our spatial AR-based stadium mapping system, our API-based solution enables us to deliver the right photo to the right fan at the right time. Our system also enables teams and brands to overlay dynamic content on each photo – targeting down to the seat number – so that brands are part of a specific fan moment, sharing the right emotion and message for every unique moment of sports drama. This relevance, together with our simple user experience, encourages sharing with the fan community on social media. Snaptivity offers teams and sponsors an authentic way to be a value-add contributor to fans’ conversations as they happen, and in their photo memories long after match day. Outcome We capture 15 photos for every fan in the stadium during a match. As more than 40% of fans in a stadium are sharing every third photo we take, we’re reaching 1.2m people each game. We’re live and operational at Edgbaston Cricket Ground, Wembley Stadium, Stamford Bridge, Twickenham Stadium and Molineux Stadium, and we’re ready for the FIFA 2018 World Cup in Russia, in 8 host stadiums. By capturing candid fan moments that have never been accessible before, we have enhanced the way fans can keep memories and share moments from live sports events. We have given brands an authentic way to contribute value to their target audiences’ conversations on social media. Finally, our company has raised £51,000 in grant funding from DIT - UK and Creative England, this year has made over £500,000 in sales contracts and this month is closing an investment round of £1.5m. Execution In sports stadiums around the world, including Edgbaston Cricket Ground, Wembley Stadium, Twickenham Stadium and eight FIFA 2018 World Cup host stadiums in Russia, we are transforming the way that teams and sports sponsors connect with fans. We install our custom robotic cameras, internally connecting them to all our sensors through our AI on a mesh network. During the match itself, the system runs at the speed of the on-pitch action, taking photos when excitement spikes. On average, we capture 15 photos for every single fan in the stadium on a match day. We use trigger moments during a match to layer dynamic creative content onto the fan photos so as to enhance the memory and make each unique photo or video stand out. Our partners can create content for the overlays in advance, or create it live in response to what’s happening on pitch. Along with a smart user experience that drives social sharing in fan communities, we generate unique, high-quality, authentic fan content as fast as the match is played. CampaignDescription In sports stadiums around the world, including Wembley Stadium, Stamford Bridge and Molineux Stadium, we are transforming the way that teams and sports sponsors connect with fans. Collecting numerous data points from sensors set up throughout a stadium, our AI predicts when and where the next big audience reaction will happen. This triggers our robotic cameras, which then capture thousands of candid individual fan reactions, mid-game. These moments are sent straight to fans, using our API and a unique stadium mapping tool. Snaptivity matches every photo to an individual seat number – and adds creative content from teams or sponsors.
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Snaptivity
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基本信息
- 广告战役： #Snaptivity-网络-e432#
- 广告品牌： Snaptivity
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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