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SMARTY移动运营商 《Not Smarty》
案例简介:
SMARTY移动运营商 《Not Smarty》
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SMARTY移动运营商 《Not Smarty》
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每月返还剩余流量,从此不再为剩余流量烦恼。DescriptionSMARTY is a new brand on the market - a SIM-only mobile network built to be simple and honest.The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.Film advertisement created by Wieden + Kennedy, United Kingdom for SMARTY, within the category: Electronics, Technology.CreditsAdvertising Agency: Wieden + Kennedy, London, UKCreative Directors: Hollie Walker, Kit DayaramCreatives: Joris Philippart, Arnab Chanda, Tomas ColemanExecutive Creative Directors: Iain Tait , Tony DavidsonGroup Account Director: Paulo SalomaoAccount Director: Sophie LakePlanning Director: Andy WrightTV Producer: Jo CharlesworthProduction Company / Director: Art & GraftProducer: Tom BromwichSound Company: 750 MPHSound Designer: Sam RobsonProducer: Mary-Ann de Cruz
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