After last year's love story 'L'Amour L'Amour', and 'J'ai tant rêvé' for Christmas, French grocery chain Intermarché is back with 'Maman, la plus belle du monde'.This time, agency Romance and Intermarché created the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they're homemade treats baked by his mum... when in fact they're Chabrior, the store's own line of cookies.The film is part of Intermarché's effort to push its own brands and promote the fact that they are the only French grocery chain to produce over 2,000 different products in their own factories in the country.CreditsBrand Credits:Strategic and Operational Marketing Director: Caroline PuechoultresMarketing Manager: Vincent BronsardBrand and Communications Director: Vincent FièvreExternal Communications Manager: Véronique LegueultAdvertising Director: Augustin de VulpianAdvertising Manager: Camille SassiExternal Communications Manager: Sandrine BousquetAgency Credits:President: Christophe LichtensteinCreative Director: Alexandre HervéDirector, Strategy: Romain RouxCopywriter: Damien VeilletArt Director: Vincent BoursaudAssociate Director: Marie-Laure DangeonAccount Manager: Estelle LittayeTV Producer: Sophie MégrousPost-Producer: Jérôme DeplatièreDirector: Rudi RosenbergProduction Company: InsurrectionSound Production: THE