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不要访问。活下去。
案例简介：学分
不要访问。活下去。
案例简介：Credits
Don't Visit. Live It.
案例简介：学分
Don't Visit. Live It.
案例简介：Credits
不要访问。活下去。
暂无简介
Don't Visit. Live It.
暂无简介
基本信息
- 广告品牌： International Spy Museum
- 发布日期： 2023-04
- 行业领域： 互联网服务 , 旅游/酒店
- 媒体类别： 海报/平面 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
What sets the Spy Museum apart from DC's dozens of other museums (besides their infamous “rectal tool kit”) is interactivity. Beyond the collection of artifacts, there’s 17 exhibits that challenge visitors of all ages to break ciphers, traverse air ducts, and even surveil other visitors. You’re given an alias and tasked with collecting intel. You’re not simply spectating. The campaign idea became clear: You don’t visit the Spy Museum. You live it. Our campaign would aim to reveal how the Spy Museum fundamentally changes the way you see the world. In 2023, we expanded the campaign into live action film. It opens Bourne-level thrilling — mimicking a high-stakes trailer — and concludes with a familiar reveal: dad visited the Spy Museum and now he acts like a spy, even if he’s just grabbing takeout.
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