Director Michel Gondry has mastered both long and short form films, from music videos for Bjork to feature films like Eternal Sunshine of the Spotless Mind. Now, he brings his unique vision to HP’s holiday campaign, a magical reimagining of the 12 Days of Christmas.The technicolor spot is meant to promote all the crafty things one can do with an HP printer, especially as it pertains to mobile holiday snaps, and it's designed to get people to balance screen and 'real' time.Since HP found that the average family spends over 250 hours on screens during the holidays, the tech company figured it would help families ‘get real’ in its latest spot from GS&P.Directed by Academy Award-winner Gondry, the film rewrites the classic Christmas carol by showing a young girl watching a surreal screen-obsessed world of “teens-a-texting”, “lads-a-liking” and even an oversized Santa singing “nine swipers swiping” as the action segues from stretched couches to coordinated sledding on snowy mountains and spinning dinner tables.But, with a little help from an HP printer, the world is transformed into ‘12 days of Real Time’, with “sisters spinning” (paper dreidels), “fellas flying” (paper airplanes) and something called “oreejami” (origami). It ends with “a screen-free family” happily wearing holiday toques.HP also partnered with artists and influencers to develop over 250 hours of printable activities. The ‘Print the Holidays’ content makes it easier for families to balance screen time and real time. It is available at hp.com/getreal. There, people can find exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney, recipes from AllRecipes.com, and even a paper airplane designed by Gondry himself.A behind-the-scenes film shows the attention to detail Gondry and the production team had when designing and filming the spot.CreditsAd Agency: Goodby Silverstein & PartnersClient: HPTitle of Creative Work: Print the HolidaysLive Date: 11/11/19ClientChief Marketing Officer of HP: Vikrant BatraGlobal Head of Marketing , Print: Deepak MasandHead of Global Marketing, Print Hardware Systems: Ladd MartinManager, Global Consumer Print Marketing Team: Laura MorrisGlobal Marketing for Consumer Print: Amy RowanGlobal Print Program Manager: Amy WitkopCreativeCo-Chairman and Co-Founder: Rich SilversteinCreative Director: Will ElliotAssociate Creative Director: Daniel RighiAssociate Creative Director: Kurt MillsCopywriter: Sydney LindseyArt Director: Jelena KolomejacDesign Director: Ryan SelfDesigners: Pedro Zuccolini, Nero ChenProductionDirector of Broadcast Production: Leila GageExecutive Producer: Stephanie DeNataleBroadcast Producer: Rachel SaxonAccount ServicesManaging Partner: Leslie BarrettAccount Director: Melissa BuckAccount Manager: Jackie RussellAssistant Account Manager: Vivian ChengBrand and Communication StrategyHead of Brand Strategy: Bonnie WanGroup Communication Strategy Director: Dong KimSenior Communications Strategist: Matt HudginsGroup Strategy Director: Kelly Evans-PfeiferSenior Brand Strategist: Marisa PerazzelliBrand Strategist: Briana PatrickBusiness AffairsDirector of Business Affairs: Judy YbarraBusiness Affairs Associate: Kristian EvancullaAssociate Traffic Manager / Business Affairs Associate: Howie MapsonAssociate Business Affairs Manager: Stuart PidrakProduction Company: PartizanDirector: Michel GondryProducer: Raffi AdlanManaging Director/Executive Producer: Lisa TauscherHead of Production: Kelly MartinDirector of Photography: Shawn KimProduction Designer: Maxwell OrgellStylist: Florence FontaineService Company: Division Productions Editorial Company: ExileEditor: Kirk BaxterAssistant Editor: Rex LowryExecutive Producer: CL WeaverPost Producer: Michael MillerColor/Graphics/VFX/Finishing: The Mill LACreative Director/VFX Sup: Glyn TebbuttCG Lead: Jason MortimerCompositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott JohnsonCG Artists: Matthew ChoyCG FX Artist: Jason MortimerAnimation Supervisor: Jacob BergmanMatte Painter: Andy WheaterGraphic Design/Art Directors: Sasha Vinogradova, Maxim GoudinSenior Colorist: Adam ScottColor Production: Blake Rice, Jessica AmburgeySenior VFX Producer: Erin HickeExecutive Producer: Dan RobertsProduction Coordinator: Jena BodellMusic, Sound Design + Mix: Squeak E. Clean StudiosExecutive Creative Director: Sam SpiegelArranger + Composer: Lydia DaviesArranger + Composer: Lucas CantorExecutive Creative Producer Sydney: Karla HenwoodExecutive Producer Los Angeles: Christina CarloSound Designer + Mixer: Drew FischerChoir Director: Lena GabrielleLicensing Manager: Chelsea RamsdenProducer: Blade ThorntonProduction Coordinator: Colby Smalzel