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成年人的问题不仅仅是成年人的问题
案例简介:成年人比孩子更受重视,他们的问题也是如此。但事情是这样的: 孩子们有成人大小的问题。焦虑、抑郁、悲伤 -- 他们的问题很大,需要倾听。这就是为什么孩子们帮助电话给他们一个成人的声音,以确保他们也被认真对待。加拿大麦肯 (McCann Canada) 在他们的第一个 “儿童帮助电话” (Kids Help Phone) 作为唱片机构的活动中,制作了一系列电影,其中包括受人尊敬的加拿大演员,他们表演了有关焦虑,悲伤,出来和其他真正障碍的独白,却发现这些对话实际上是来自那些在需要时联系孩子帮助电话的孩子的。加拿大麦肯世界集团为儿童帮助电话制作的电影广告,类别包括: 健康、其他。
成年人的问题不仅仅是成年人的问题
案例简介:Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are big and need to be heard. That’s why Kids Help Phone is giving them an adult voice to make sure they're taken seriously too. In their first campaign for Kids Help Phone as agency of record, McCann Canada created a series of films featuring esteemed Canadian actors performing monologues about anxiety, grief, coming out and other real obstacles, only to find out that these conversations were actually from kids who have reached out to Kids Help Phone in times of need. Film advertisement created by McCann Worldgroup, Canada for Kids Help Phone, within the categories: Health, Other.
Grown-up problems aren’t just for Grown-ups
案例简介:成年人比孩子更受重视,他们的问题也是如此。但事情是这样的: 孩子们有成人大小的问题。焦虑、抑郁、悲伤 -- 他们的问题很大,需要倾听。这就是为什么孩子们帮助电话给他们一个成人的声音,以确保他们也被认真对待。加拿大麦肯 (McCann Canada) 在他们的第一个 “儿童帮助电话” (Kids Help Phone) 作为唱片机构的活动中,制作了一系列电影,其中包括受人尊敬的加拿大演员,他们表演了有关焦虑,悲伤,出来和其他真正障碍的独白,却发现这些对话实际上是来自那些在需要时联系孩子帮助电话的孩子的。加拿大麦肯世界集团为儿童帮助电话制作的电影广告,类别包括: 健康、其他。
Grown-up problems aren’t just for Grown-ups
案例简介:Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are big and need to be heard. That’s why Kids Help Phone is giving them an adult voice to make sure they're taken seriously too. In their first campaign for Kids Help Phone as agency of record, McCann Canada created a series of films featuring esteemed Canadian actors performing monologues about anxiety, grief, coming out and other real obstacles, only to find out that these conversations were actually from kids who have reached out to Kids Help Phone in times of need. Film advertisement created by McCann Worldgroup, Canada for Kids Help Phone, within the categories: Health, Other.
成年人的问题不仅仅是成年人的问题
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Grown-up problems aren’t just for Grown-ups
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