Last year, Goose Island pitched the marketing team at AB InBev – its parent company – for a 2019 Super Bowl spot. It didn't happen.Instead, Goose Island brought in a so-called ‘marketing guru,’ Duane Hackett (played by Saturday Night Live’s Alex Moffat), who claimed to have the magic touch when it came to upgrading a beloved-yet-scrappy brand into a buzzworthy household name to help sell Goose’s new beer, Next Coast IPA.The series of digital spots by Crispin Porter Bogusky – which star real Goose Island employees like Ahsmann and Hall – show Hackett pushing the brand to try out time-tested (but ridiculously irrelevant) tropes and gimmicks of past Super Bowl advertising. One has a man in cut-off shorts trying to be sexy while dealing with a beer vending machine (a la Cindy Crawford’s Pepsi ad), while another tries to come up with catch phrases for the craft brew, like “Finger lickin’ beer” and “It’s the drinkiest.” Yet another mimics Apple’s iconic ‘1984’ ad and falls flatter than a spent keg.CreditsBRAND: Goose Island Beer Co.AGENCY: Crispin Porter BoguskyEXECUTIVE CREATIVE DIRECTOR: Adam ChasnowCREATIVE DIRECTOR: Mark St. Amant, Jason PierceACD/ART DIRECTOR: Bryan DenmanACD/COPYWRITER: Dan BerensonPRODUCER: Sloan SchroederASSISTANT PRODUCER: Daniel ArnoneACCOUNT DIRECTOR: Shawn CaseyCONTENT MANAGER: Elise BayerDIRECTOR OF BUSINESS AFFAIRS: Trisha RamdooSR. BUSINESS AFFAIRS MANAGER: Kim CampbellPRODUCTION COMPANY & CITY: MediaBot Corporation, ChicagoEXECUTIVE PRODUCER: Cannon KinnardLINE PRODUCER: Kevin SchroederEDITORIAL COMPANY & CITY: 11 Dollar Bill, BoulderPOST PRODUCER: Lisa Effress, Brittany Aluise, Demetrius CookEDITOR: Jess WeberASSISTANT EDITOR: Erik TobelerCOLOR ARTIST: Clark JacksonFLAME ARTIST: Chris RobinsAUDIO MIX: SoundLoungeMUSIC COMPANY & CITY: JSM Music, New YorkCOMPOSERS: Joel Simon, Norm Felker, Jeff Fiorello