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Crocs: 来吧,R/GA奥斯汀
案例简介:
Crocs: 来吧,R/GA奥斯汀
案例简介:
Crocs: Come As You Are by R/GA Austin
案例简介:
Crocs: Come As You Are by R/GA Austin
案例简介:
Crocs: 来吧,R/GA奥斯汀
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Crocs: Come As You Are by R/GA Austin
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This year, Crocs "Come As You Are" campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.The campaign extends throughout 2018, including additional video content featuring Yoona (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, it's clear that when you're comfortable in your own shoes you can do anything.CreditsAgency (strategy, creative & media): R/GA AustinExecutive Creative Director: Jonathan WoytekCreative Director: Chris CimaSenior Copywriter: Dominique CurtisSenior Art Director: Fernando SuarezSongwriter: Dominique CurtisGroup Strategy Director: Kate Rush SheehySenior Strategist: Liz TaveraStrategist: Christina QueeneyDirector of US Content Production: Diego De La MazaSr. Content Producer: Laura WaltersSr. Content Producer: Nick MillerContent Producer/Still Photography: Summer AllgyerBusiness Affairs Manager: Stephen BernsteinVice President, Managing Director: Candice HahnGroup Account Director, Client Service: Meg WubbenhorstAccount Director, Client Service: Megan MillsR/GA Singapore -Account: Dorothy "Dot" Peng / Methavee "Peppermint" TontaveetongProduction: Marianne Whitman, Natasha AngelineStrategy: Roana Reyes, Scarlett Li (shanghai)Creative: Pei Ling Ho, Jia Ying Goh, Pimwadee "Pim" LaiProduction Company: Hungry ManDirector: Dan OpsalExecutive Producer: Jessica LeeExecutive Producer: Tony ChoiDP: Beomsu ChoiChoreographer: Giseok ChoiBrand:For Crocs The Musical -Client: Crocs, Inc.SVP Global Product & Marketing: Michelle PooleChief Marketing Officer: Terence ReillyVP Global Marketing: Heidi CooleyVP Global Creative Director: James GardnerDirector, Global Marketing Communications: Emily SlyGlobal Public Relations Manager: Ryan RoccaforteGlobal Social Media Manager: Tom MinerGlobal Marketing Operations Sr. Manager: Katie St. PeterGlobal Associate Creative Director: Sean CarneyRegional Marketing Director: Serena Di SarraProduction:PHOTOGRAPHY:Executive Producer: Ruth LevyPhotographer: Mark SeligerProduction Company: Hungry ManExecutive Producer: Jacki SextroExecutive Producer: Dan DuffyDirector: Dan OpsalDP: John BarrProduction Designer: Maxwell OrgellChoreographer: Eboni NicholsLine Producer: Jess LeePost Production/VFX:Post Production: BeastExecutive Producers: Ron RendonProducer: Adriane WeastEditor: Ariel QuintansFlame Artist / Senior Online Editor: Drew Dela CruzColour: Company 3Colourist: Bryan SmallerMusic Composition/Audio Mix/Sound DesignMusic Company: Beacon Street StudiosExecutive Producer: Leslie DilulloComposers: Andrew Faltenstein & John NauMix Engineer: Dana NielsenSound Design: Rommel MolinaMix Producer: Kate VadnaisMix Assistant: Vivi Rojas
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