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阿加莎
案例简介：摘要 “除非你和某人跳舞，否则你永远不会认识他们” 运动是一个营救的故事。曾经是欧洲最受欢迎的舞蹈视频游戏《 Just Dance 》在 2016年面临着可怕的市场转变，这促使该品牌重塑了其传播战略。目标是说服年龄较大、要求更高的新一代控制台玩家，“Just Dance” 不仅仅是一款游戏: 它是一种真正的社交体验，与朋友和爱人分享。通过向人们展示舞蹈的意想不到的力量，这场运动成功扭转了品牌的衰落。
阿加莎
案例简介：SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Agatha
案例简介：摘要 “除非你和某人跳舞，否则你永远不会认识他们” 运动是一个营救的故事。曾经是欧洲最受欢迎的舞蹈视频游戏《 Just Dance 》在 2016年面临着可怕的市场转变，这促使该品牌重塑了其传播战略。目标是说服年龄较大、要求更高的新一代控制台玩家，“Just Dance” 不仅仅是一款游戏: 它是一种真正的社交体验，与朋友和爱人分享。通过向人们展示舞蹈的意想不到的力量，这场运动成功扭转了品牌的衰落。
Agatha
案例简介：SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
阿加莎
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Agatha
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基本信息
- 广告战役： #You never know someone until you dance with them#
- 广告品牌： Just Dance 2017
- 发布日期： 2016-10-01
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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