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Dunkin': BBDO纽约的标志性浓缩咖啡服装
案例简介:
Dunkin': BBDO纽约的标志性浓缩咖啡服装
案例简介:
Dunkin': Signature Espresso-wear by BBDO New York
案例简介:
Dunkin': Signature Espresso-wear by BBDO New York
案例简介:
Dunkin': BBDO纽约的标志性浓缩咖啡服装
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Dunkin': Signature Espresso-wear by BBDO New York
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Last year, Dunkin’ launched Espresso-wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-wear — the perfect way to keep you cool and your hands free to enjoy Dunkin’s Signature Iced Lattes.Created by BBDO New York, the new 'Signature Line' of Espresso-wear features a Latte-kini, Latte-viators, and Latte-nk Top, each equipped with cup-holders to always keep your drink nearby. Interest in Espresso-wear was so high the first time around that consumers wrote and called asking where they could be ordered. This time, Dunkin’ listened and actually made a few of the latte-accessories available. Fans can enter for a chance to win their own latte-nk top through Dunkin’s Instagram page by telling us why they want to hold their lattes in their clothes. CreditsClient: Dunkin’Agency: BBDO New YorkWorldwide Chief Creative Officer: David LubarsChief Creative Officer New York: Greg HahnExecutive Creative Director: Doug FallonExecutive Creative Director: Steven FogelAssociate Creative Director: Talon GustafsonAssociate Creative Director: Brian PinkleyDirector of Integrated Production: David RolfeVP, Group Head Executive Producer: Dan BlaneyEVP, Senior Account Director: Jim SantoraVP, Account Director: Carrie WhiteAccount Manager: Alexandra CastellanosPlanning Director: Liz LeeProduction Company: WW7Peter Marquis- DirectorLine Producer: Michael MitchellPartner: Josh FerrazzanoHead of Production: Megan Pfaffenroth Editorial: Mackcut Editor: Mike LeuisEP Gina PaganoMix: Sam ShafferMusic: Bang Music NYComposer: Brian Jones
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