Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise.Launching in the Australian market, the new “STI Index” is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. The platform is driven by three real-time Australian search behaviours: STI names (e.g., searching “herpes”), symptoms (e.g., searching “painful urination”), and by geographic region (where those searches are happening).The campaign comes as STI rates across Australia have increased significantly in the past decade, with cases of gonorrhoea more than tripling between 2008 and 2017, and chlamydia cases increasing more than five times, according to data from the Australian Institute of Health and Welfare.CreditsClient: LifeStylesClient: Marta Toth, Director, Global Marketing Strategy at LifeStyles HealthcareClient: Xian Wu, Global Brand ManagerClient: Austin Chesterfield, Associate Director Marketing, AustraliaClient: Aldo Oosterman, Senior Brand Manager, AustraliaAgency: FCB/SIX NYChief Creative Officer: Ian MackenzieExecutive Creative Director: Colin CraigAssociate Creative Director: Andrew BernardiCopywriter: Hemal DhanjeeArt Director: Steve IerulloDesigner: Ming MikaeoSenior Strategist: Eli FerraraVP, Group Account Director: Scott SloggettGroup Account Director: Shalta Dicaire FardinAccount Director: Fraser JacksonDirector of Integrated Production: Gillian MorrisonIntegrated Producer: Venus PunChief Technology Officer: Jacob CiesielskiDevelopment Director: Luiz CostaSenior Business Analyst: Suraj PatelFront-End Developer: Heung Lee, Tony ValderramaSenior Full Stack Developer: Chris GhouchandraQuality Assurance Analyst: Nataliya Vislyanska, Ashish MistryPresident: Andrea CookEVP, Global Growth: Mish FletcherEVP Global Strategy: Fern PotterSVP, Director of Global Communications & PR: Melanie MitchemEditing House: Married to GiantsEditor: Ryan HuntAssistant Editor: Liam CrawfordExecutive Producer: Julie AxellOnline Facility: Wingman VFXMusic and Sound Design: Grayson MatthewsMusic Producer: Mark DomitricEngineer: Brian BernardProducer: Nicholas ShawMedia Agency: Theory CrewAccount Director: Angela ReynoldsonAccount Manager: Isabella DonatoPublic Relations: Shannon Stephaniuk, Glossy