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我们是如何找到我们的艺术总监的
案例简介：问题 我们的广告公司正在寻找一位讲俄语的艺术总监，他可以制作凉爽的包装。我们希望所有专业资源发布我们的广告，并确保大约数百万的包装设计师了解到它。 但是我们没有钱做这个! 解决方案: 我们发明了包装的概念。然后，我们在标签上加密了有关开放艺术总监空缺的消息。之后，我们将案例发送给了世界上最大的包装资源，几乎所有设计师都是订阅者。 广告的文字是故意用俄语写的。因此，当包装发布时，广告只有我们的目标受众，即讲俄语的设计师才能理解。对其他人来说，这只是普通的包装。 结果: 看到了成千上万的设计师。我们成功地将我们的信息仅通知我们的目标受众。该机构收到了数十个简历和数百个投资组合。
我们是如何找到我们的艺术总监的
案例简介：The problem Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.
How We Found Our Art-Director
案例简介：问题 我们的广告公司正在寻找一位讲俄语的艺术总监，他可以制作凉爽的包装。我们希望所有专业资源发布我们的广告，并确保大约数百万的包装设计师了解到它。 但是我们没有钱做这个! 解决方案: 我们发明了包装的概念。然后，我们在标签上加密了有关开放艺术总监空缺的消息。之后，我们将案例发送给了世界上最大的包装资源，几乎所有设计师都是订阅者。 广告的文字是故意用俄语写的。因此，当包装发布时，广告只有我们的目标受众，即讲俄语的设计师才能理解。对其他人来说，这只是普通的包装。 结果: 看到了成千上万的设计师。我们成功地将我们的信息仅通知我们的目标受众。该机构收到了数十个简历和数百个投资组合。
How We Found Our Art-Director
案例简介：The problem Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.
我们是如何找到我们的艺术总监的
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How We Found Our Art-Director
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