#theworldneedsmore|海报/平面|广告营销案例【ADGuider广告指南】

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# Theworldneedsmore

案例简介：联合国要求我们为人道主义援助努力筹集必要的资金。虽然人们想帮助灾民，但他们必须给予的唯一资源往往是他们支持、力量、希望与和平的话语。我们的解决办法是把人们的话变成行动。介绍 # worldneedsmore，它的第一个文字市场。品牌和个人被邀请赞助一个他们认为世界需要更多的词。每次使用 # theworldneedsmore 共享该词时，一定比例的赞助金额都会被解锁。人们分享的话语越多，捐赠的钱就越多。

# Theworldneedsmore

案例简介：The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people’s words into action. Introducing #theworldneedsmore, a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.