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身份
案例简介：梅菲尔豪华珠宝店Hirsh London在其成立40周年2020年之前推出了一个新的品牌标识，该品牌由威廉姆斯·默里·哈姆 (WMH) 创建。 由安东尼 (Anthony) 和黛安·赫什 (Diane Hirsh) 1980年创立，如今，该公司由他们的儿子杰森·赫什 (Jason Hirsh) 和他的妻子索菲亚 (Sophia) 经营，他们已将该品牌发展成为一家蓬勃发展的公司，该公司扎根于伦敦珠宝店的传统，结合机智，技术创新和当代吸引力。 WMH被任命为强大，大胆且明确定义的品牌标识和活动，以通过跨印刷，环境和数字平台的全新创意工作来捕捉企业的态度和典型的英国性。 Hirsh London是首都最受尊敬的珠宝精品店之一。它的特色在于其种类繁多的稀有，不寻常的天然彩色宝石，Jason和Sophia Hirsh竭尽全力寻找。他们的每一件独一无二的作品都是围绕中央宝石设计的，完全是在该品牌的伦敦工作室手工制作的。 赫什·伦敦 (Hirsh London) 一直倡导天然彩色宝石已有40年了，现在正处于朝着更大胆，更丰富多彩的设计迈进的最前沿，尤其是在订婚戒指市场。这与他们的个性化服务和精心制作的定制设计一起，使他们成为稀有和不寻常珠宝的领先权威。 WMH由一位前客户介绍给Hirsh，并通过化学会议和随后的竞争性提案赢得了该项目。它的创意投入遍及欧洲和中国市场的广告，并在包装，网站和抵押品上树立了新的品牌形象。 WMH创意总监加里克·哈姆 (Garrick Hamm) 说: “Hirsh London使用天然彩色宝石设计和生产最精致，最欢乐的珠宝。 他们极具创造力，对他们来说有着美妙的英国风情。我们的新品牌活动抓住了他们的精神，同时让他们在主流、奢华珠宝相同的海洋中获得知名度和突破。 “我们对WMH采取的创作方向印象深刻。他们了解我们业务的个人性质，我们在选择每种宝石时所付出的谨慎，以及我们对卓越工艺的承诺。我们也喜欢他们在每个行业与一家公司合作的精神，而不是专门从事一个行业。 这使他们能够在精品珠宝营销中提出一种新的方法，我们相信，随着它继续发展成为伦敦最受尊敬的珠宝店之一，这将推动我们的业务向前发展。“。Sophia Hirsh，Hirsh London董事总经理。
身份
案例简介：Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm (WMH). Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company that is anchored in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal. WMH was appointed to created a strong, bold and clearly defined brand identity and campaign to capture the attitude and quintessential Britishness of the business through completely new creative work across print, environment, and digital platforms. Hirsh London is one of the capital’s most respected jewellery boutiques. Its speciality lies in its large variety of rare, unusual, natural coloured gemstones which Jason and Sophia Hirsh go to extraordinary lengths to source. Each of their one-of-a-kind pieces are designed around a central gem and entirely handmade in the brand’s London atelier. Hirsh London has been championing natural coloured gemstones for forty years and is now at the forefront of a movement towards bolder, more colourful designs, particularly in the engagement ring market. This, alongside their personalised service and exquisitely handcrafted bespoke designs, has established them as the leading authority on rare and unusual jewellery. WMH was introduced to Hirsh by a former client and won the project through a chemistry meeting and subsequent competitive proposal. Its creative input stretches across advertising in European and Chinese markets, and a new brand identity across packaging, website and collateral. Garrick Hamm, WMH’s Creative Director, says “Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones. They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness”. “We were impressed with the creative direction that WMH took. They understood the very personal nature of our business, the care we put into selecting each of our gemstones, and our commitment to excellence in craftsmanship. We also liked their ethos of working with one company in each industry, rather than specialising in one sector. This has enabled them to come up with a fresh approach in fine jewellery marketing, which we are confident will carry our business forward as it continues to grow into one of London’s most respected jewellery houses.” Sophia Hirsh, Managing Director, Hirsh London.
Identity
案例简介：梅菲尔豪华珠宝店Hirsh London在其成立40周年2020年之前推出了一个新的品牌标识，该品牌由威廉姆斯·默里·哈姆 (WMH) 创建。 由安东尼 (Anthony) 和黛安·赫什 (Diane Hirsh) 1980年创立，如今，该公司由他们的儿子杰森·赫什 (Jason Hirsh) 和他的妻子索菲亚 (Sophia) 经营，他们已将该品牌发展成为一家蓬勃发展的公司，该公司扎根于伦敦珠宝店的传统，结合机智，技术创新和当代吸引力。 WMH被任命为强大，大胆且明确定义的品牌标识和活动，以通过跨印刷，环境和数字平台的全新创意工作来捕捉企业的态度和典型的英国性。 Hirsh London是首都最受尊敬的珠宝精品店之一。它的特色在于其种类繁多的稀有，不寻常的天然彩色宝石，Jason和Sophia Hirsh竭尽全力寻找。他们的每一件独一无二的作品都是围绕中央宝石设计的，完全是在该品牌的伦敦工作室手工制作的。 赫什·伦敦 (Hirsh London) 一直倡导天然彩色宝石已有40年了，现在正处于朝着更大胆，更丰富多彩的设计迈进的最前沿，尤其是在订婚戒指市场。这与他们的个性化服务和精心制作的定制设计一起，使他们成为稀有和不寻常珠宝的领先权威。 WMH由一位前客户介绍给Hirsh，并通过化学会议和随后的竞争性提案赢得了该项目。它的创意投入遍及欧洲和中国市场的广告，并在包装，网站和抵押品上树立了新的品牌形象。 WMH创意总监加里克·哈姆 (Garrick Hamm) 说: “Hirsh London使用天然彩色宝石设计和生产最精致，最欢乐的珠宝。 他们极具创造力，对他们来说有着美妙的英国风情。我们的新品牌活动抓住了他们的精神，同时让他们在主流、奢华珠宝相同的海洋中获得知名度和突破。 “我们对WMH采取的创作方向印象深刻。他们了解我们业务的个人性质，我们在选择每种宝石时所付出的谨慎，以及我们对卓越工艺的承诺。我们也喜欢他们在每个行业与一家公司合作的精神，而不是专门从事一个行业。 这使他们能够在精品珠宝营销中提出一种新的方法，我们相信，随着它继续发展成为伦敦最受尊敬的珠宝店之一，这将推动我们的业务向前发展。“。Sophia Hirsh，Hirsh London董事总经理。
Identity
案例简介：Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm (WMH). Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company that is anchored in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal. WMH was appointed to created a strong, bold and clearly defined brand identity and campaign to capture the attitude and quintessential Britishness of the business through completely new creative work across print, environment, and digital platforms. Hirsh London is one of the capital’s most respected jewellery boutiques. Its speciality lies in its large variety of rare, unusual, natural coloured gemstones which Jason and Sophia Hirsh go to extraordinary lengths to source. Each of their one-of-a-kind pieces are designed around a central gem and entirely handmade in the brand’s London atelier. Hirsh London has been championing natural coloured gemstones for forty years and is now at the forefront of a movement towards bolder, more colourful designs, particularly in the engagement ring market. This, alongside their personalised service and exquisitely handcrafted bespoke designs, has established them as the leading authority on rare and unusual jewellery. WMH was introduced to Hirsh by a former client and won the project through a chemistry meeting and subsequent competitive proposal. Its creative input stretches across advertising in European and Chinese markets, and a new brand identity across packaging, website and collateral. Garrick Hamm, WMH’s Creative Director, says “Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones. They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness”. “We were impressed with the creative direction that WMH took. They understood the very personal nature of our business, the care we put into selecting each of our gemstones, and our commitment to excellence in craftsmanship. We also liked their ethos of working with one company in each industry, rather than specialising in one sector. This has enabled them to come up with a fresh approach in fine jewellery marketing, which we are confident will carry our business forward as it continues to grow into one of London’s most respected jewellery houses.” Sophia Hirsh, Managing Director, Hirsh London.
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