Knock ALS Out of The Park|户外|广告营销案例【ADGuider广告指南】

把 ALS 赶出公园

案例简介：把 ALS 赶出公园对大多数棒球击球手来说，主要的目标是本垒打: “把它踢出公园。” 对肌萎缩侧索硬化症协会来说，主要目标是找到一种治疗方法: “把肌萎缩侧索硬化症赶出公园” -- 把使人衰弱的疾病送到很远很远的地方。为了融合这两种激情，美国职业棒球大联盟和 ALS 协会与纽约 BBDO 合作，提高对这一事业的认识。广告牌和店内海报 -- 类似于明尼苏达双城之家塔吉特球场的外场墙 -- 是印在棒球场外场墙上的脚踏尺寸游戏 *。数字组件通过在 www.donateALS.org 创建自己的本垒打自拍发生器来鼓励粉丝参与进来。您只需抓拍一张照片，并使用地理定位技术，就会弹出与目标场本垒板的精确距离。建议的捐赠金额与您的距离相匹配。所以，如果你离本垒 9,374英尺，你可以选择给予: 9.37 美元、 93.74 美元或 937.40 美元。明尼苏达州是该运动试点启动的所在地。但是，到目前为止，人们已经从加利福尼亚、挪威和澳大利亚参加了。还有计划在春季将该活动扩展到其他 MLB 市场。一周前，这对双胞胎碰巧创下了一个赛季本垒打的历史记录: 307。巧合？还是这种疾病的日子屈指可数的充满希望的迹象？ * (对于不熟悉棒球的人，请注意: 与足球场相对设定的尺寸不同,专业棒球场的尺寸差异很大 -- 这就是为什么美国职业棒球大联盟体育场的每一面外场墙上都印有不同的脚尺寸。)

把 ALS 赶出公园

案例简介：KNOCK ALS OUT OF THE PARK For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums*. The digital component encourages fans to get involved by creating their own Home Run Selfie Generator at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40. Minnesota is home to the campaign’s pilot launch. But, thus far, people have participated from as far as California, Norway and Australia. And there are plans for the campaign to expand to other MLB markets in the spring. One week ago, the Twins just happened to set the all-time record for home runs in one season: 307. A coincidence? Or a hopeful sign that the days are numbered for this disease? *(Note for those who are unfamiliar with baseball: Unlike the relatively set dimensions of a football pitch, the measurements of professional baseball fields vary greatly — which is why every outfield wall in Major League Baseball stadiums has a different foot measurement printed on it.)