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好东西-很快就要开始
案例简介：如果谈论天气通常被认为是陈腐的，那么 13 年的冬天是抑郁症的原因。立陶宛人在复活节期间，因为半年的寒冷和雪人铺人行道而感到非常疲惫。没有太阳，寒冷，看不到春天，这让我们很紧张，我们，一个叫做 New 的广告公司，决定采取行动。我们与户外专家 JC Decaux 合作，在首都维尔纽斯举办了一场名为 “好事即将到来” 的户外运动。我们画了海报，宣布夏天即将到来，一旦这种情况发生，负面的东西将被正面的东西所取代，比如大海、海滩、更少的衣服、更多的浆果、各种各样的鸟、阳光, 颜色。竞选受到如此广泛的欢迎，以至于我们接到了…… 卢森堡的电话，要求分享海报。“好事 -- 即将到来” 现在已经运行了将近一个月，尽管天气终于变暖了，但它仍然与即将到来的夏天非常相关。最好的事情是，作为一家广告代理公司，我们做了一些没有标志、产品或服务的销售，目的是让人们，哪怕只是一秒钟, 更快乐和乐观。
好东西-很快就要开始
案例简介：If talking about weather is usually considered as trite, winter of '13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called "Good things - coming soon". We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we've got a call from… Luxembourg asking to share the posters. "Good things - coming soon" is now running for almost a month and despite weather finally warming up, it's still very relevant in it's promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
Good Things - Comming Soon
案例简介：如果谈论天气通常被认为是陈腐的，那么 13 年的冬天是抑郁症的原因。立陶宛人在复活节期间，因为半年的寒冷和雪人铺人行道而感到非常疲惫。没有太阳，寒冷，看不到春天，这让我们很紧张，我们，一个叫做 New 的广告公司，决定采取行动。我们与户外专家 JC Decaux 合作，在首都维尔纽斯举办了一场名为 “好事即将到来” 的户外运动。我们画了海报，宣布夏天即将到来，一旦这种情况发生，负面的东西将被正面的东西所取代，比如大海、海滩、更少的衣服、更多的浆果、各种各样的鸟、阳光, 颜色。竞选受到如此广泛的欢迎，以至于我们接到了…… 卢森堡的电话，要求分享海报。“好事 -- 即将到来” 现在已经运行了将近一个月，尽管天气终于变暖了，但它仍然与即将到来的夏天非常相关。最好的事情是，作为一家广告代理公司，我们做了一些没有标志、产品或服务的销售，目的是让人们，哪怕只是一秒钟, 更快乐和乐观。
Good Things - Comming Soon
案例简介：If talking about weather is usually considered as trite, winter of '13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called "Good things - coming soon". We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we've got a call from… Luxembourg asking to share the posters. "Good things - coming soon" is now running for almost a month and despite weather finally warming up, it's still very relevant in it's promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
好东西-很快就要开始
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Good Things - Comming Soon
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基本信息
- 广告战役： #德高-户外-42d12#
- 广告品牌： 德高
- 发布日期： 2013-04-01
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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Good Things - Comming Soon.
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