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塑料女人，塑料男人
案例简介：我们都见过鸟儿和鲸鱼，它们的肚子里装满了塑料和垃圾。我们碰巧相信人类是下一个会受到无所不在的塑料和代理影响的物种。 研究食品行业，我们发现了一些惊人的事实 -- 比如平均每年摄入 70000 个微塑料，或者 10 个人中有 7 人死于 “非传染性疾病”。除此之外，我们大多数人都在吃超加工食品，不知道它与任何遥远的自然事物没有多大关系。 Foodgroot 是从这种信念中诞生的，也许我们可以通过更好地了解情况，选择健康、有益健康的食物来拯救自己，而不是替代品。 Foodgroot 是一个应用程序 (作为快速和易于使用的界面)，除此之外, 它有一个巨大的数据库，不断更新每一种出售的食品。它的聚合器除了将每个市场上所有可用的食物库存与每种成分的信息、提供这些食物的土壤或农场的信息结合在一起之外, 关于什么对你个人有好处的信息(从血型匹配到其他关于你新陈代谢的信息，以及什么对你更好)。 因此，由于其复杂的算法和庞大的数据库，也由于其超级用户友好和快速响应，任何人都可以将其杂货购物转变为智能健康的选择, 这将为个人或家庭提供福祉。 这场运动令人惊讶的是，在食物和营养方面，没有做出如此健康、知情的选择，结果遭到了强有力的处决。
塑料女人，塑料男人
案例简介：We all have seen the birds and the whales with their stomach filled with plastic and rubbish. We happen to believe that humans are the next species that’ll be affected by the omnipresent plastic and surrogates. Researching the food industry we’ve discovered some staggering facts – like the average person ingests 70000 microplastics each year or that 7 out of 10 persons dies of a “non-communicable disease”. And that’s on top of the tones of ultra-processed food that the majority of us are eating it, unaware of how little it has to do anymore with anything remotely natural. Foodgroot was born out of this believe, that maybe we can save ourselves by being better informed and choosing healthy, wholesome food instead of surrogates. Foodgroot is an app (as the fast and easy-to-use interface) and more than that, and it has a huge data base updated constantly with every food product that’s put out there to be sold. Its aggregator combines besides all the stocks of food available in every market with information about each ingredient, about the terroir or the farm that supplied that food and on top, with information about what will be good for you as an individual (from blood type matches to other info about your metabolism and what’ll serve you better). Therefore, thanks to its complex algorithm and huge data base, but also to its super user friendly and quick response, anyone can transform its groceries shopping into a smart and health choice, that’ll provide the wellbeing for individuals or family alike. The campaign surprises with powerful executions of the consequence of not making such healthy, well informed choices when it comes to food and nutrition.
Plastic Woman, Plastic Man
案例简介：我们都见过鸟儿和鲸鱼，它们的肚子里装满了塑料和垃圾。我们碰巧相信人类是下一个会受到无所不在的塑料和代理影响的物种。 研究食品行业，我们发现了一些惊人的事实 -- 比如平均每年摄入 70000 个微塑料，或者 10 个人中有 7 人死于 “非传染性疾病”。除此之外，我们大多数人都在吃超加工食品，不知道它与任何遥远的自然事物没有多大关系。 Foodgroot 是从这种信念中诞生的，也许我们可以通过更好地了解情况，选择健康、有益健康的食物来拯救自己，而不是替代品。 Foodgroot 是一个应用程序 (作为快速和易于使用的界面)，除此之外, 它有一个巨大的数据库，不断更新每一种出售的食品。它的聚合器除了将每个市场上所有可用的食物库存与每种成分的信息、提供这些食物的土壤或农场的信息结合在一起之外, 关于什么对你个人有好处的信息(从血型匹配到其他关于你新陈代谢的信息，以及什么对你更好)。 因此，由于其复杂的算法和庞大的数据库，也由于其超级用户友好和快速响应，任何人都可以将其杂货购物转变为智能健康的选择, 这将为个人或家庭提供福祉。 这场运动令人惊讶的是，在食物和营养方面，没有做出如此健康、知情的选择，结果遭到了强有力的处决。
Plastic Woman, Plastic Man
案例简介：We all have seen the birds and the whales with their stomach filled with plastic and rubbish. We happen to believe that humans are the next species that’ll be affected by the omnipresent plastic and surrogates. Researching the food industry we’ve discovered some staggering facts – like the average person ingests 70000 microplastics each year or that 7 out of 10 persons dies of a “non-communicable disease”. And that’s on top of the tones of ultra-processed food that the majority of us are eating it, unaware of how little it has to do anymore with anything remotely natural. Foodgroot was born out of this believe, that maybe we can save ourselves by being better informed and choosing healthy, wholesome food instead of surrogates. Foodgroot is an app (as the fast and easy-to-use interface) and more than that, and it has a huge data base updated constantly with every food product that’s put out there to be sold. Its aggregator combines besides all the stocks of food available in every market with information about each ingredient, about the terroir or the farm that supplied that food and on top, with information about what will be good for you as an individual (from blood type matches to other info about your metabolism and what’ll serve you better). Therefore, thanks to its complex algorithm and huge data base, but also to its super user friendly and quick response, anyone can transform its groceries shopping into a smart and health choice, that’ll provide the wellbeing for individuals or family alike. The campaign surprises with powerful executions of the consequence of not making such healthy, well informed choices when it comes to food and nutrition.
塑料女人，塑料男人
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Plastic Woman, Plastic Man
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