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改变痛风
案例简介：执行 改变痛风运动将挑战现有的误解和无效的处方，通过使用支撑痛风的化学过程来结晶三维病人支架, 将这种被误解的条件的隐藏性质具体化，并创造一种不可忽视的戏剧性视觉表现。这被带入了数字空间，带来了身临其境的体验，通过动态生成的 WebGL 对水晶身体的可视化，让故事变得生动起来。整个网站嵌入的热点揭示了一口大小的信息，然后进入了一个更深层次的医疗故事。设计方法平衡了医疗和现代的时尚，临床而情感的展示，而圆形导航将故事分成易于理解的章节，记录了疾病的原因和治疗路径。 欧洲万事达网站的推出是为了配合国会在 EULAR 的出现，2017年6月。来自马德里 14,308 个国家的 130 名与会者参加了一次大会，作为交互式品牌展台展览的一部分，此外，还呼吁在线网站就所有材料采取行动，包括定制的假期, 该网站有触摸屏版本。自欧洲主网站推出以来，该网站的本地化版本计划在欧洲推出，并与各个市场的推出策略保持一致。意大利和西班牙将在 2018年4月推出该网站的本地版本。 活动描述 医疗保健专业人士认为痛风是一种生活方式疾病，会导致手指和脚趾疼痛。事实上，它是一种晶体沉积的疾病，对全身造成严重的长期后果。但是这些晶体很难看到，当有些东西很难看到时，很容易忽略。 改变痛风运动将挑战现有的误解和无效的处方，通过使用支撑痛风的化学过程来结晶三维病人支架, 将这种被误解的条件的隐藏性质具体化，并创造一种不可忽视的戏剧性视觉表现。 这被带入了数字空间，带来了身临其境的体验，通过动态生成的 WebGL 对水晶身体的可视化，让故事变得生动起来。整个网站嵌入的热点揭示了一口大小的信息，然后进入了一个更深层次的医疗故事。 简要介绍预计结果 没有。 观众 医疗保健专业人员-初级保健医生和风湿病学家。这场运动为更深入的医学故事提供了一个有影响力的线索，这个故事适合观众的教育和理解水平。
改变痛风
案例简介：Execution The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story. The design approach balances medical and modern for a sleek, clinical yet emotional presentation, while the circular navigation breaks the story into digestible chapters, chronicling the causes and treatment paths of the condition. The master European website was launched to coincide with congress presence at EULAR, 14-16th June 2017. A congress with 14,308 participants from 130 countries in Madrid as part of an interactive branded booth exhibit, in addition to call to actions to the online website on all materials including a bespoke leavepiece, a touch-screen version of the website was available. Since the launch of the master European website, a planned launch roll-out across Europe of localised versions of the website has been initiated inline with individual markets launch strategies. Italy and Spain will be the first markets to launch local versions of the website in April 2018. Campaign Description Gout is seen by healthcare professionals as a lifestyle disease that causes bouts of pain in fingers and toes. In fact it is a disease of crystal deposition, causing serious long-term consequences for the whole body. But these crystals are hard to see, and when something is hard to see, it’s easy to ignore. The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story. Brief With Projected Outcomes None. Audience Healthcare professionals – primary care physicians and rheumatologists. The campaign provided an impactful hook into a deeper medical story that was appropriately pitched for this audience’s level of education and understanding.
Change Gout
案例简介：执行 改变痛风运动将挑战现有的误解和无效的处方，通过使用支撑痛风的化学过程来结晶三维病人支架, 将这种被误解的条件的隐藏性质具体化，并创造一种不可忽视的戏剧性视觉表现。这被带入了数字空间，带来了身临其境的体验，通过动态生成的 WebGL 对水晶身体的可视化，让故事变得生动起来。整个网站嵌入的热点揭示了一口大小的信息，然后进入了一个更深层次的医疗故事。设计方法平衡了医疗和现代的时尚，临床而情感的展示，而圆形导航将故事分成易于理解的章节，记录了疾病的原因和治疗路径。 欧洲万事达网站的推出是为了配合国会在 EULAR 的出现，2017年6月。来自马德里 14,308 个国家的 130 名与会者参加了一次大会，作为交互式品牌展台展览的一部分，此外，还呼吁在线网站就所有材料采取行动，包括定制的假期, 该网站有触摸屏版本。自欧洲主网站推出以来，该网站的本地化版本计划在欧洲推出，并与各个市场的推出策略保持一致。意大利和西班牙将在 2018年4月推出该网站的本地版本。 活动描述 医疗保健专业人士认为痛风是一种生活方式疾病，会导致手指和脚趾疼痛。事实上，它是一种晶体沉积的疾病，对全身造成严重的长期后果。但是这些晶体很难看到，当有些东西很难看到时，很容易忽略。 改变痛风运动将挑战现有的误解和无效的处方，通过使用支撑痛风的化学过程来结晶三维病人支架, 将这种被误解的条件的隐藏性质具体化，并创造一种不可忽视的戏剧性视觉表现。 这被带入了数字空间，带来了身临其境的体验，通过动态生成的 WebGL 对水晶身体的可视化，让故事变得生动起来。整个网站嵌入的热点揭示了一口大小的信息，然后进入了一个更深层次的医疗故事。 简要介绍预计结果 没有。 观众 医疗保健专业人员-初级保健医生和风湿病学家。这场运动为更深入的医学故事提供了一个有影响力的线索，这个故事适合观众的教育和理解水平。
Change Gout
案例简介：Execution The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story. The design approach balances medical and modern for a sleek, clinical yet emotional presentation, while the circular navigation breaks the story into digestible chapters, chronicling the causes and treatment paths of the condition. The master European website was launched to coincide with congress presence at EULAR, 14-16th June 2017. A congress with 14,308 participants from 130 countries in Madrid as part of an interactive branded booth exhibit, in addition to call to actions to the online website on all materials including a bespoke leavepiece, a touch-screen version of the website was available. Since the launch of the master European website, a planned launch roll-out across Europe of localised versions of the website has been initiated inline with individual markets launch strategies. Italy and Spain will be the first markets to launch local versions of the website in April 2018. Campaign Description Gout is seen by healthcare professionals as a lifestyle disease that causes bouts of pain in fingers and toes. In fact it is a disease of crystal deposition, causing serious long-term consequences for the whole body. But these crystals are hard to see, and when something is hard to see, it’s easy to ignore. The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story. Brief With Projected Outcomes None. Audience Healthcare professionals – primary care physicians and rheumatologists. The campaign provided an impactful hook into a deeper medical story that was appropriately pitched for this audience’s level of education and understanding.
改变痛风
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Change Gout
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基本信息
- 广告战役： #Grunenthal-网络-c314#
- 广告品牌： Grünenthal
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理 , 医药
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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