Drink|海报/平面|广告营销案例【ADGuider广告指南】

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案例简介：简要说明: 找到一种方法来谈论一个敏感的话题，而不提升目标受众的防御。描述客户的简报: 向年轻人传达，抑郁症可以通过正确的建议和指导来应对。描述你是如何到达最终设计的: 对患有抑郁症的人来说，这似乎是压倒性的。几乎就像是让他们窒息或高耸在他们之上。这些海报张贴在大学和其他年轻人的聚会上，当谈到将抑郁问题相形见绌时，它们使用图形表示来传达建议和咨询的力量。表明市场的结果有多成功: 一个月内求助电话增加了 21%。

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案例简介：Brief Explanation: Find a way to talk about a sensitive subject, without pushing up the defences of the target audience. Describe the brief from the client: Convey to young adults that depression can be combated with the right advice and guidance. Description of how you arrived at the final design: To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression. Indication of how successful the outcome was in the market: There was a 21% increase the calls for help in a month.