Goodby Silverstein & Partners’ new spot for the San Francisco Giants launches ahead of Opening Day on April 5. The spot 'We Built This City,' was created by long-time Giants fans Jeff Goodby and Rich Silverstein, using the agency’s internal production arm, eLevel.Going all the way back to the ancient Greeks, a list of heroic names is a stirring way to evoke great feats and inspire the people. The Giants have a list of such names, present and past, that rivals the best in baseball. This is a celebration of those names, in which GS&P's spot for the Giants uses Starship’s song, We Built This City (on Rock ‘n Roll) to become We Built This City (on Giants’ Soul). In many ways, the Giants have indeed helped build San Francisco, spiritually and physically. Each spring, a new season begins, with new names yet to be discovered and familiar ones returning.“It’s our wish that fans everywhere will look forward to Opening Day as much as we do,” said Jeff Goodby, co-chairman of advertising agency Goodby Silverstein & Partners. “My partner, Rich Silverstein, was riding his bike past the newly-named Oracle Park right after the death of Peter Magowan. Somehow, the Starship song, We Built This City (on Rock ‘n Roll) came into his head. I rewrote the lyrics a bit, and added this litany in the middle. It makes us crazy for baseball, and we hope it makes others crazy, too.” The spot will appear on local broadcast, social and digital.CreditsAd Agency: Goodby Silverstein & PartnersClient: San Francisco GiantsSan Francisco GiantsExecutive Vice President, Business Operations: Mario AliotoVP, Marketing and Advertising: Danny DannVP, SFG Productions: Paul HodgesVP, Brand Development and Digital Media: Bryan SrabianCreativeWriter: Jeff GoodbyArt Director: Rich SilversteinProductionDirector of Broadcast Production: Tod PuckettExecutive Producer: Timothy PlainProducer: Daniel ChangAccount ServicesManaging Partner: Brian McPhersonAccount Director: Clark GiesekeStrategistDirector of Communications: Meredith VellinesBusiness AffairsDirector of Business Affairs: Judy YbarraEditorialCompany name: eLevelEditor: Erik JohnsonAssistant Editor: Jocelyn CarranzaExecutive Producer: Luke DillonDirector of eLevel: Michael DamianiMix:Company name: elevelengineer: Jody ScottSound DesignCompany name: elevelAudio Engineer/Composer: Nic DematteoFinishing/VFX ProductionCompany name: eLevelColor: Graham Wilcox