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平等正义倡议
案例简介：许多组织占据了这个空间，但是很难确定每个组织都提供了什么。随着EJI的影响力越来越大，他们的倡议迫切需要明显地与他们的组织联系起来。我们想设计一个既能满足内容重量又足够中立的身份来充当副手。鉴于EJI的多面性，单一身份至关重要。通过我们的工作，我们提高了凝聚力，并通过一套灵活的资产提供了差异化的身份，为EJI品牌提供了发展空间。
平等正义倡议
案例简介：Many organizations occupy this space, but it can be difficult to identify what each is offering. With the reach and influence of EJI growing, there was an urgent need for their initiatives to visibly tie back to their organization. We wanted to design an identity that both lived up to the weight of their content, and was neutral enough to play second fiddle to it. Given the multi-faceted nature of EJI, a singular identity was critical. Through our work, we have improved cohesion and delivered a differentiated identity with a flexible set of assets to give the EJI brand room to grow.
Equal Justice Initiative
案例简介：许多组织占据了这个空间，但是很难确定每个组织都提供了什么。随着EJI的影响力越来越大，他们的倡议迫切需要明显地与他们的组织联系起来。我们想设计一个既能满足内容重量又足够中立的身份来充当副手。鉴于EJI的多面性，单一身份至关重要。通过我们的工作，我们提高了凝聚力，并通过一套灵活的资产提供了差异化的身份，为EJI品牌提供了发展空间。
Equal Justice Initiative
案例简介：Many organizations occupy this space, but it can be difficult to identify what each is offering. With the reach and influence of EJI growing, there was an urgent need for their initiatives to visibly tie back to their organization. We wanted to design an identity that both lived up to the weight of their content, and was neutral enough to play second fiddle to it. Given the multi-faceted nature of EJI, a singular identity was critical. Through our work, we have improved cohesion and delivered a differentiated identity with a flexible set of assets to give the EJI brand room to grow.
平等正义倡议
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Equal Justice Initiative
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基本信息
- 广告战役： #Equal Justice Initiative# , # With Support from Google-设计与品牌-bf73#
- 广告品牌： Equal Justice Initiative , With Support from Google
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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