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花样滑冰运动员
案例简介：三角洲劳埃德保险运动的特点是，人们显然感到足够安全，可以走自己的 (非常规的) 道路，迎接巨大的挑战。 上下文 尽管 Delta Lloyd 是最大的保险公司之一，但就品牌熟悉程度而言，它只排名第六。Delta Lloyd 被认为是一家非常可靠的公司，但同时也遭受了无聊和过时的形象。其目标不仅是提高自发的品牌知名度，而且是用 “自信、创业和当代” 的价值观重振形象。 哲学/解决方案 Delta Lloyd 是一家可以真正建立起来的可靠保险公司。品牌为消费者提供了必要的确定性和预期的财务风险，这使他们能够真正按照自己想要的方式生活。这种心态的结果表现在竞选中，在竞选中，我们看到人们显然感到足够安全，可以走自己的 (非常规的) 道路，接受更大的挑战。这一信息是在多媒体活动中传达的，既使用传统媒体 (电视、印刷、户外等)，也使用品牌心态的活动。
花样滑冰运动员
案例简介：The campaign for Delta Lloyd insurance features people who obviously feel secure enough to go their own (unconventional) way and take on big challenges. Context Despite the fact that Delta Lloyd is one of the biggest insurance companies, it only ranked 6th in terms of brand familiarity. Delta Lloyd was perceived as a very reliable company, but at the same time suffered from a boring and outdated image. The objective was not only to increase spontaneous brand awareness, but also to revitalise the image with the values 'self-assured, entrepreneurial and contemporary'. Philosophy/Solution Delta Lloyd is the reliable insurance company one can truly build on. The brand provides consumers with the necessary certainty and expected financial risks, which enables them to live their lives truly the way they want to. The result of this mentality is shown in the campaign, in which we see people who obviously feel secure enough to go their own (unconventional) way and to take on even bigger challenges. This message was conveyed in a multimedia campaign, using both traditional media (TV, print, outdoor etc.) and events in which the brand mentality is brought to life.
Figure Skater
案例简介：三角洲劳埃德保险运动的特点是，人们显然感到足够安全，可以走自己的 (非常规的) 道路，迎接巨大的挑战。 上下文 尽管 Delta Lloyd 是最大的保险公司之一，但就品牌熟悉程度而言，它只排名第六。Delta Lloyd 被认为是一家非常可靠的公司，但同时也遭受了无聊和过时的形象。其目标不仅是提高自发的品牌知名度，而且是用 “自信、创业和当代” 的价值观重振形象。 哲学/解决方案 Delta Lloyd 是一家可以真正建立起来的可靠保险公司。品牌为消费者提供了必要的确定性和预期的财务风险，这使他们能够真正按照自己想要的方式生活。这种心态的结果表现在竞选中，在竞选中，我们看到人们显然感到足够安全，可以走自己的 (非常规的) 道路，接受更大的挑战。这一信息是在多媒体活动中传达的，既使用传统媒体 (电视、印刷、户外等)，也使用品牌心态的活动。
Figure Skater
案例简介：The campaign for Delta Lloyd insurance features people who obviously feel secure enough to go their own (unconventional) way and take on big challenges. Context Despite the fact that Delta Lloyd is one of the biggest insurance companies, it only ranked 6th in terms of brand familiarity. Delta Lloyd was perceived as a very reliable company, but at the same time suffered from a boring and outdated image. The objective was not only to increase spontaneous brand awareness, but also to revitalise the image with the values 'self-assured, entrepreneurial and contemporary'. Philosophy/Solution Delta Lloyd is the reliable insurance company one can truly build on. The brand provides consumers with the necessary certainty and expected financial risks, which enables them to live their lives truly the way they want to. The result of this mentality is shown in the campaign, in which we see people who obviously feel secure enough to go their own (unconventional) way and to take on even bigger challenges. This message was conveyed in a multimedia campaign, using both traditional media (TV, print, outdoor etc.) and events in which the brand mentality is brought to life.
花样滑冰运动员
暂无简介
Figure Skater
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基本信息
- 广告战役： #Delta Lloyd-影视-0af2#
- 广告品牌： Delta Lloyd
- 发布日期： 1999-01-01
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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...Delta Lloyd insurance for sure.
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