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给记忆
案例简介：描述客户的简报: 该协会的目标是获得资金，让人们意识到老年痴呆症问题。 描述促销如何从概念发展到实施: 创意解决方案: 一群演员向街上的人们问好，并把他们当成认识他们的人。当人们说他们不记得他们时，演员们给了他们一张卡片，上面写着: “一个患有老年痴呆症的人有这种感觉。帮助我们克服它。Www.Regalamemoria。 描述客户和消费者的成功促销，包括一些可量化的结果: 有效性: 只有 120 欧元。我们设法获得了预算: 一场真正的病毒传播活动，在 Youtube 上有 100万次访问。这是西班牙有史以来第四个最受欢迎、最受赞赏的非政府组织视频。卫生部向我们颁发了克里斯蒂娜全国交流奖。他们商店的销售额增长了 24 倍。最重要的是，我们设法让人们感受到这种疾病的真实感受。 解释为什么促销方法与产品或服务最相关: 因为当他们进入网站时，他们可以购买 1gb 的记忆笔驱动器。在运动期间收集的所有福利都是向阿法尔捐赠的，阿兹海默国家协会。
给记忆
案例简介：Describe the brief from the client: The goal of the association was to get funds and make people aware of the Alzheimer problem. Describe how the promotion developed from concept to implementation: Creative solution: A group of actors said hello to the people in the street and treated them as if they knew them. When the people said they didn´t remember them, actors gave them a card with the following text: 'A person with Alzheimer feels this way. Help us overcome it. www.regalamemoria'. Describe the success of the promotion with both client and consumer including some quantifiable results: Efectiveness: With just 120 eur. budget we managed to get: A viral campaign that´s truly viral, with over 1 million visits on Youtube. The 4th most popular, most-admired NGO video ever seen in Spain. The Ministry of Health awared us the Infanta Cristina National Prize for Communication. Sales at their store were increased 24-fold. And most important of all, we managed to get people to feel what it´s really like to suffer this illness. Explain why the method of promotion was most relevant to the product or service: Because when they entered the website, they could buy 1 Gb memory pen drives. All benefits collected during the campaign werw to Afal donated, the Alzheimer national association.
Giving Memory
案例简介：描述客户的简报: 该协会的目标是获得资金，让人们意识到老年痴呆症问题。 描述促销如何从概念发展到实施: 创意解决方案: 一群演员向街上的人们问好，并把他们当成认识他们的人。当人们说他们不记得他们时，演员们给了他们一张卡片，上面写着: “一个患有老年痴呆症的人有这种感觉。帮助我们克服它。Www.Regalamemoria。 描述客户和消费者的成功促销，包括一些可量化的结果: 有效性: 只有 120 欧元。我们设法获得了预算: 一场真正的病毒传播活动，在 Youtube 上有 100万次访问。这是西班牙有史以来第四个最受欢迎、最受赞赏的非政府组织视频。卫生部向我们颁发了克里斯蒂娜全国交流奖。他们商店的销售额增长了 24 倍。最重要的是，我们设法让人们感受到这种疾病的真实感受。 解释为什么促销方法与产品或服务最相关: 因为当他们进入网站时，他们可以购买 1gb 的记忆笔驱动器。在运动期间收集的所有福利都是向阿法尔捐赠的，阿兹海默国家协会。
Giving Memory
案例简介：Describe the brief from the client: The goal of the association was to get funds and make people aware of the Alzheimer problem. Describe how the promotion developed from concept to implementation: Creative solution: A group of actors said hello to the people in the street and treated them as if they knew them. When the people said they didn´t remember them, actors gave them a card with the following text: 'A person with Alzheimer feels this way. Help us overcome it. www.regalamemoria'. Describe the success of the promotion with both client and consumer including some quantifiable results: Efectiveness: With just 120 eur. budget we managed to get: A viral campaign that´s truly viral, with over 1 million visits on Youtube. The 4th most popular, most-admired NGO video ever seen in Spain. The Ministry of Health awared us the Infanta Cristina National Prize for Communication. Sales at their store were increased 24-fold. And most important of all, we managed to get people to feel what it´s really like to suffer this illness. Explain why the method of promotion was most relevant to the product or service: Because when they entered the website, they could buy 1 Gb memory pen drives. All benefits collected during the campaign werw to Afal donated, the Alzheimer national association.
给记忆
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Giving Memory
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