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自由的时尚
案例简介：条目摘要 大卫芬是西班牙最有影响力的时装设计师之一。他的男女通用风格和作为自由工具的时尚越轨愿景使他在 2010年一举成名。六年后，设计师要求我们开发一个项目，通过他的哲学和品牌愿景，将自己定位为一个负责任的时尚玩家，从而跨越国际市场。Davidelf í n 的这一品牌 (和世界) 愿景与关于性别不平等的全球对话完美地结合在一起，这是一个日益严重的问题，也是所有市场都参与的问题, 或者除了一个: 时尚世界。 简要解释 在这部电影中，我们看到女性模特穿着我们的时尚设计师大卫 · 费恩的 “没有性别的衣服”。这种时尚风格非常中性，给模特一种非常积极的外观。他们需要使用这种风格出现在电影中，因为整部电影是在世界上女性比男性拥有更少权利的国家录制的。由于这种无性别风格的使用，他们能够骑摩托车,在世界上女人不能做这些事情的地方，走在街上或者穿裤子。这就是为什么这部电影以 “时尚自由” 的概念运动结束。
自由的时尚
案例简介：Entry Summary Davidelfin is one of Spain’s most influential fashion designers. His unisex style and transgressive vision of fashion as a tool for freedom catapulted him to fame in 2010. Six years later, the designer asked us for a project to make the leap to international markets by positioning himself as a responsible fashion player through his philosophy and brand vision. This brand (and world) vision of Davidelfín went perfectly with the global conversation about gender inequality, a problem that is becoming increasingly serious, and one which all markets have taken part in, or all except one: the world of fashion. Brief Explanation In this film, we see female models wearing the “genderless clothes” of our fashion desginer, Davidelfín.This kind of fashion style is very neutral, and it gives to the models a very agender look. They needed to use this style to appear in the film, because the entire film was recorded in countries of the world where women have less rights than men.Thanks to the use of this genderless style, they were able to ride motorbikes, walk by the streets or use trousers in places of the world where a woman can not do those things. That's why the film ends with the concept campaign “Fashion to be free”.
Fashion To Be Free
案例简介：条目摘要 大卫芬是西班牙最有影响力的时装设计师之一。他的男女通用风格和作为自由工具的时尚越轨愿景使他在 2010年一举成名。六年后，设计师要求我们开发一个项目，通过他的哲学和品牌愿景，将自己定位为一个负责任的时尚玩家，从而跨越国际市场。Davidelf í n 的这一品牌 (和世界) 愿景与关于性别不平等的全球对话完美地结合在一起，这是一个日益严重的问题，也是所有市场都参与的问题, 或者除了一个: 时尚世界。 简要解释 在这部电影中，我们看到女性模特穿着我们的时尚设计师大卫 · 费恩的 “没有性别的衣服”。这种时尚风格非常中性，给模特一种非常积极的外观。他们需要使用这种风格出现在电影中，因为整部电影是在世界上女性比男性拥有更少权利的国家录制的。由于这种无性别风格的使用，他们能够骑摩托车,在世界上女人不能做这些事情的地方，走在街上或者穿裤子。这就是为什么这部电影以 “时尚自由” 的概念运动结束。
Fashion To Be Free
案例简介：Entry Summary Davidelfin is one of Spain’s most influential fashion designers. His unisex style and transgressive vision of fashion as a tool for freedom catapulted him to fame in 2010. Six years later, the designer asked us for a project to make the leap to international markets by positioning himself as a responsible fashion player through his philosophy and brand vision. This brand (and world) vision of Davidelfín went perfectly with the global conversation about gender inequality, a problem that is becoming increasingly serious, and one which all markets have taken part in, or all except one: the world of fashion. Brief Explanation In this film, we see female models wearing the “genderless clothes” of our fashion desginer, Davidelfín.This kind of fashion style is very neutral, and it gives to the models a very agender look. They needed to use this style to appear in the film, because the entire film was recorded in countries of the world where women have less rights than men.Thanks to the use of this genderless style, they were able to ride motorbikes, walk by the streets or use trousers in places of the world where a woman can not do those things. That's why the film ends with the concept campaign “Fashion to be free”.
自由的时尚
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Fashion To Be Free
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