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结果不要撒谎
案例简介：广告业在进入创意颁奖典礼时，有着惊人的拓展真理的能力。然而，艾菲奖是不同的。只有为真正的客户实现真正的商业成果的工作才能把金属带回家。因此，为了鼓励各机构参加新西兰的 2013 届艾菲奖，奥克兰惠宾 · TBWA 采访了该国顶级的 ecd 和首席执行官，讲述了他们去年最 “成功” 的活动。只是，我们让一个受过警察训练的测谎仪检验员进行采访。然后，我们将实际的测谎仪测试结果发送给新西兰各地的机构。
结果不要撒谎
案例简介：The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country's top ECDs and CEOs about their most 'successful' campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.
Results Don't Lie
案例简介：广告业在进入创意颁奖典礼时，有着惊人的拓展真理的能力。然而，艾菲奖是不同的。只有为真正的客户实现真正的商业成果的工作才能把金属带回家。因此，为了鼓励各机构参加新西兰的 2013 届艾菲奖，奥克兰惠宾 · TBWA 采访了该国顶级的 ecd 和首席执行官，讲述了他们去年最 “成功” 的活动。只是，我们让一个受过警察训练的测谎仪检验员进行采访。然后，我们将实际的测谎仪测试结果发送给新西兰各地的机构。
Results Don't Lie
案例简介：The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country's top ECDs and CEOs about their most 'successful' campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.
结果不要撒谎
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Results Don't Lie
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