Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – 'Call From Nature' – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form. The campaign aims to connect the brand to consumers who live a wellness-driven lifestyle. 'Call From Nature' also comes fresh off the heels of Pure Gold’s disruptive, ASMR-style Super Bowl commercial with Zoe Kravitz, and is another example of how Michelob Ultra Pure Gold is using rising fitness trends to drive awareness for the organic beer.CreditsClient: Michelob UltraAgency: FCB ChicagoLiz Taylor: Chief Creative OfficerFred Levron: Global Creative PartnerAzania Andrews: Vice President of Marketing, Michelob UltraMarcela Garcia: Senior Director of Marketing, Michelob UltraSam Luchini: SVP, Executive Creative DirectorAvital Pinchevsky: SVP, Executive Creative DirectorDean Paradise: VP, Creative DirectorBruno Mazzotti: VP, Creative DirectorAlice Crippa: Associate Creative DirectorMike Norgard: CopywriterRodolfo Fernandes: Senior Art DirectorRicardo Salgado: Senior CopywriterKerry Hill: EVP, Management Director, Integrated Production ServicesWill St. Clair: SVP, Director Integrated ProductionJoe Tipre: Group Executive ProducerXimena Aguirre: Senior ProducerJames Mahoney (Stump): Executive Producer, Music DirectorThomas Hehir: SVP, Director of Strategic PlanningMelanie Hellenga: SVP, Group Management DirectorMike Giangreco: VP, Management DirectorJulie Crimmins: Account SupervisorColette Charak: Account ExecutiveKristin Oberg: Associate Director, Project ManagementProduction Company: Reset ContentDirector - Ian Pons JewellManaging Director - Dave MorrisonExecutive Producer - Deannie O’NeilHead Of Production - JP ColomboLine Producer - Megan Moore1st AD - Bobby PhillipsDP - Marc GomezMovement Choreographer - Charlotte MayhewEditorial Co. – Whitehouse PostTobias Suhm - EditorAlex Kane - Assistant EditorKristin Angeletti - Executive ProducerJoJo Scheerer - Head of ProductionVFX – ETCExecutive producer: Kate Hitchings Senior Producer: Niki Goodwin 2D Leads: Adam Watson, Mikey Smith2D Artists: Phoebe Britton, Kevin Jones, Brendan Smith, Ian Harris, Ivy Depies, Ben Persons, Dave Damant, James Aguilar3D Lead: Steve Beck3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly, Nha Ca Chau, Arrev Chantikian, DMP: Rocco Gioffre Color: Luke MorrisonColor Assistant: Kaitlyn BattistelliMusic – TBDSound Design – Will Cohen & Jim StewartSound Design Co – String and Tins Mix Studio: L+TMixer: Jason Ryan Assistant: Batsirayi ZesaguliProducer: Alex Bartczak