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    Above and Beyond微电影广告营销案例

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    以上及以上

    案例简介:写一个关于电影中发生的事情的简短总结 我们看到一架飞机在纪念碑谷上方的空中快速飞行。飞行员是一个小男孩 -- 他兴奋地操纵着飞机,伸展极限,让它在空中更快地上升,上升,几乎进入太空。 但是突然间,前方有一片奇怪的云。这是什么? 这是.爆米花?! 我们切到一个男孩的房间,我们的飞行员在视频游戏/飞行模拟器前面。他妹妹向他扔爆米花,说 “嘿,现在轮到我了”,我们意识到我们正在经历与我们年轻的飞行员相同的事情-这都归功于 Com Hem 的超高速宽带。 陪审团的文化/背景信息 Com Hem (瑞典语翻译为 “回家”) 是瑞典领先的宽带提供商,提供卓越的产品: 最快的宽带和最广泛的电视和播放服务。 “Com Hem to 更强大的体验” 这个概念是基于这样一种洞察力,即最好的娱乐是如此强大,以至于让你沉浸其中。 这一次,我们需要一个更快的宽带通信 -- 惊人的 1200 兆比特 -- 我们是通过一个驾驶飞机 (或者实际上玩电子游戏) 的小男孩来实现的。系好安全带。 告诉陪审团任何与电影摄影相关的事情。 由于预算比我们的目标小得多,我们需要聪明的解决方案。 飞机的移动模型 (专为制作而设计) 在工作室里安装了相机,并在绿色屏幕上拍摄。(这让我们能够获得一种模拟的感觉,就好像相机被安装在飞机上,就像在空中拍摄一样。) 在纪念碑谷拍摄的盘子。我们选择了红沙,蓝天和银色平面的凝聚力配色方案。 导演正与我们精心制作的演员合作,以获得正确的反应和真实的感觉。 模型动作在后期制作中使用飞机的 CGI 模型重新制作,以获得最终结果。我们还在 vfx 镜头中添加了光学缺陷,以使其更加真实。 每一个细节都被仔细处理,以获得一部真实的视觉史诗电影。

    以上及以上

    案例简介:Write a short summary of what happens in the film We see an airplane flying fast through the air above Monument Valley. The pilot is a young boy - he's excitingly maneuvering the airplane, stretching the limits and making it go faster up, up, up in the sky, almost into space. But suddenly, there is a strange cloud ahead. What is it? It's... popcorns?! We cut to a boys' room, where our pilot is in front of a video game/flight simulator. His sister is throwing popcorns at him, saying "hey, it's my turn now", and we realize we were just experiencing the same thing as our young pilot was - all thanks to super fast broadband from Com Hem. Cultural/Context information for the jury Com Hem (which translates as ’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and play services. The concept “Com Hem to more powerful experiences” is based on the insight that the best entertainment is so powerful it immerses you into it. This time we needed to communicate an even faster broadband - with a staggering 1200 Mbits - and we did it through a young boy flying a plane (or actually playing a video game). Fasten your seat belts. Tell the jury anything relevant about the cinematography. With a budget a lot smaller than our ambition, we needed smart solutions. A mobile mock-up of the plane (designed specifically for the production) was rigged with cameras in a studio and shot against green screen. (This allowed us to get an analogue feel, as if the camera was mounted on the plane the way it had been if shot in the air.) Plates where filmed in Monument Valley. We chose a cohesive color scheme of red sand, blue sky and the silver plane. The director was working with our carefully casted actor to get the right reactions and an authentic feel. The mock-up movements were recreated in post production using a CGI model of the plane to achieve the final result. We also added optical defects to the vfx-shots to make it more authentic. Every detail was carefully taken care of to get an authentic and visually epic film.

    Above and Beyond

    案例简介:写一个关于电影中发生的事情的简短总结 我们看到一架飞机在纪念碑谷上方的空中快速飞行。飞行员是一个小男孩 -- 他兴奋地操纵着飞机,伸展极限,让它在空中更快地上升,上升,几乎进入太空。 但是突然间,前方有一片奇怪的云。这是什么? 这是.爆米花?! 我们切到一个男孩的房间,我们的飞行员在视频游戏/飞行模拟器前面。他妹妹向他扔爆米花,说 “嘿,现在轮到我了”,我们意识到我们正在经历与我们年轻的飞行员相同的事情-这都归功于 Com Hem 的超高速宽带。 陪审团的文化/背景信息 Com Hem (瑞典语翻译为 “回家”) 是瑞典领先的宽带提供商,提供卓越的产品: 最快的宽带和最广泛的电视和播放服务。 “Com Hem to 更强大的体验” 这个概念是基于这样一种洞察力,即最好的娱乐是如此强大,以至于让你沉浸其中。 这一次,我们需要一个更快的宽带通信 -- 惊人的 1200 兆比特 -- 我们是通过一个驾驶飞机 (或者实际上玩电子游戏) 的小男孩来实现的。系好安全带。 告诉陪审团任何与电影摄影相关的事情。 由于预算比我们的目标小得多,我们需要聪明的解决方案。 飞机的移动模型 (专为制作而设计) 在工作室里安装了相机,并在绿色屏幕上拍摄。(这让我们能够获得一种模拟的感觉,就好像相机被安装在飞机上,就像在空中拍摄一样。) 在纪念碑谷拍摄的盘子。我们选择了红沙,蓝天和银色平面的凝聚力配色方案。 导演正与我们精心制作的演员合作,以获得正确的反应和真实的感觉。 模型动作在后期制作中使用飞机的 CGI 模型重新制作,以获得最终结果。我们还在 vfx 镜头中添加了光学缺陷,以使其更加真实。 每一个细节都被仔细处理,以获得一部真实的视觉史诗电影。

    Above and Beyond

    案例简介:Write a short summary of what happens in the film We see an airplane flying fast through the air above Monument Valley. The pilot is a young boy - he's excitingly maneuvering the airplane, stretching the limits and making it go faster up, up, up in the sky, almost into space. But suddenly, there is a strange cloud ahead. What is it? It's... popcorns?! We cut to a boys' room, where our pilot is in front of a video game/flight simulator. His sister is throwing popcorns at him, saying "hey, it's my turn now", and we realize we were just experiencing the same thing as our young pilot was - all thanks to super fast broadband from Com Hem. Cultural/Context information for the jury Com Hem (which translates as ’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and play services. The concept “Com Hem to more powerful experiences” is based on the insight that the best entertainment is so powerful it immerses you into it. This time we needed to communicate an even faster broadband - with a staggering 1200 Mbits - and we did it through a young boy flying a plane (or actually playing a video game). Fasten your seat belts. Tell the jury anything relevant about the cinematography. With a budget a lot smaller than our ambition, we needed smart solutions. A mobile mock-up of the plane (designed specifically for the production) was rigged with cameras in a studio and shot against green screen. (This allowed us to get an analogue feel, as if the camera was mounted on the plane the way it had been if shot in the air.) Plates where filmed in Monument Valley. We chose a cohesive color scheme of red sand, blue sky and the silver plane. The director was working with our carefully casted actor to get the right reactions and an authentic feel. The mock-up movements were recreated in post production using a CGI model of the plane to achieve the final result. We also added optical defects to the vfx-shots to make it more authentic. Every detail was carefully taken care of to get an authentic and visually epic film.

    以上及以上

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    Above and Beyond

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