营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    案例简介:

    案例简介:

    Greenpeace: Wasteminster: A Downing Street Disaster by Studio Birthplace

    案例简介:

    Greenpeace: Wasteminster: A Downing Street Disaster by Studio Birthplace

    案例简介:

    暂无简介

    Greenpeace: Wasteminster: A Downing Street Disaster by Studio Birthplace

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Studio Birthplace

    案例详情

    Created by humanitarian and ecological specialists Studio Birthplace Wasteminster holds nothing back in its criticisms of prime minister Boris Johnson, who is portrayed as a floundering caricature in front of the world's media while pontificating on the issue.As he speaks a rain of empty drinks cartons, packaging and other plastic detritus rains down upon him at No 10 Downing Street while an increasingly discombobulated Johnson sees his Churchillian vowels swallowed by his jowls. Amid all this, the torrent of plastic merely accelerates, trapping a curtain-twitching Michael Gove and even endangering Larry the cat with only a pair of pigeons having any form of escape from the avalanche of waste.The advert concludes with a slow pan back above Westminster to illustrate the full extent of the plastic mountain, overlaid with the words: "This is the actual amount of plastic waste the UK dumps on other countries every single day."The comedic campaign then adopts a more somber tone as it segues to an unidentified overseas landfill site where plastic waste ostensibly earmarked for recycling is routinely dumped and burned with concomitant consequences for the environment.Directors Sil & Jorik, at Studio Birthplace, said “We didn’t want to put words into Boris’s mouth so we went through hours of interviews and speeches by Boris and the government where plastic pollution and the environment were discussed and quotes were extracted. All statements in the film were made by Boris and the government.”Sam Chetan-Welsh, political campaigner at Greenpeace, adds: “The plastic we carefully wash and sort for recycling is being shipped off to other countries where it overwhelms their waste systems and much of it ends up illegally dumped or burnt, poisoning local people and polluting oceans and rivers."The government could put a stop to this but so far Boris Johnson is only offering half measures. We need a complete ban on all plastic waste exports and legislation to make UK companies reduce the amount of plastic they produce in the first place.”The campaign coincides with polling conducted by YouGov which found that 86% of the British public are concerned about the volume of plastic waste generated by the UK, with 81% wishing that the government did more to tackle the issue - including 62% who support a ban on the export of plastic waste.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入