News headlines in Israel tend to be somewhat negative.Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter,the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good. The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle.CreditsChief Creative Officer: Jonathan LangVP Creative Director: Idan RegevArt Director: Aia Kujnitzy, Dima KoganCopywriter: Eran (Shushu) SapanierAdditional Credits: Chief Executive Officer: Yossi LubatonSocial/Digital Director: Idan Kligerman, Maayan DarGroup Account Head: Ben MuskalAccount Supervisor: Lee Bryn, Daniel ShvartzAccount Executive: Naor AzubelHead of Production & Content: Dorit GviliProduction manager: Gali StarkmanProducer: Ayelet RotmanChief Strategy Officer: Shai NissenboimStrategic Planning Supervisor: Lora GoichmanPlanner: Moran NurokCreative Coordinator: Eva HassonTraffic Director: Ronit DoanisTraffic: Avia Ben IshayStudio manager: Yaron KeinanProduction: Meyuhas productionsDirector: Oren MeyuhasCharacter designer and director of Animation: Michael (Mysh) RozanovDirector of Animation: Ricardo WerdesheimLead Animator: Moran SomerAnimation production: ZAZ Animation StudioDOP: Benny Mali, Ofer Ben YehudaLine producer: Ran PasternakOffline: Idan StolerMusic: KnobUkulele: Avi SingoldaSinger: Edan AltermanStrauss Group Elite General Manager Confectionery Division: Eyal DrorStrauss Group Elite Marketing Manager chocolate category: Tal Ben-PoratStrauss Group Elite Marketing Manager chocolate category: Talya Babay‎Strauss Group Elite Brand Manager chocolate category: Idit Maor