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内维尔 · 布罗迪，研究工作室
案例简介：Ad agency Assembly Network 为英国帕金森氏症组织了 20 张海报。该机构与该慈善机构有着长期的关系，就传播战略和设计活动提供建议，如去年的 “混合” 海报。帕金森氏症英国营销主管 Lily Dwek 说，去年的活动有助于改变人们的态度，但 “我们的发现是，人们根本不明白什么是帕金森氏症。[在新的运动中] 我们真的在努力让人们理解帕金森氏症并产生共鸣。我们想解释帕金森病的多样性，每个人的帕金森病都不同。"
内维尔 · 布罗迪，研究工作室
案例简介：Ad agency The Assembly Network created the 20-poster campaign for Parkinson's UK. The agency has a long-tern relationship with the charity, advising on communications strategy and devising campaigns such as last year's ‘mixed up' posters. Parkinson's UK head of marketing Lily Dwek says that last year's campaign helped shift attitudes but that "our findings are that people don't understand what Parkinson's is at all. [With the new campaign] we are really trying to get people to understand Parkinson's and to empathise. We wanted to explain the diversity of Parkinson's and that everyone's Parkinson's is different."
Neville Brody, Research Studios
案例简介：Ad agency Assembly Network 为英国帕金森氏症组织了 20 张海报。该机构与该慈善机构有着长期的关系，就传播战略和设计活动提供建议，如去年的 “混合” 海报。帕金森氏症英国营销主管 Lily Dwek 说，去年的活动有助于改变人们的态度，但 “我们的发现是，人们根本不明白什么是帕金森氏症。[在新的运动中] 我们真的在努力让人们理解帕金森氏症并产生共鸣。我们想解释帕金森病的多样性，每个人的帕金森病都不同。"
Neville Brody, Research Studios
案例简介：Ad agency The Assembly Network created the 20-poster campaign for Parkinson's UK. The agency has a long-tern relationship with the charity, advising on communications strategy and devising campaigns such as last year's ‘mixed up' posters. Parkinson's UK head of marketing Lily Dwek says that last year's campaign helped shift attitudes but that "our findings are that people don't understand what Parkinson's is at all. [With the new campaign] we are really trying to get people to understand Parkinson's and to empathise. We wanted to explain the diversity of Parkinson's and that everyone's Parkinson's is different."
内维尔 · 布罗迪，研究工作室
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Neville Brody, Research Studios
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基本信息
- 广告战役： #Portraying Parkinson's#
- 广告品牌： Parkinson's UK
- 发布日期： 2014-02-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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