案例简介：战略: 南孚的碱性电池是为玩具量身定做的。它使用了一种叫做 “电源环” 的增强技术，比其他电池提供 6 倍的功率。我们被要求将南孚碱性电池定位为 “玩具长效电池”。 概念: 我们没有和孩子们说话，而是打算告诉他们的父母，南孚比任何其他品牌都提供了 “更多的能量来满足他们孩子的能量”, 因此，他们可以享受幸福的生活，而不会被孩子打断。插图展示了父母的生活与孩子充满力量的玩具的对比，以及他们没有力量的生活。我们选择了暑假，孩子们大部分时间都在家里玩玩具 (或者和父母在一起!) 来发布这张 “幸福生活” 海报。 结果: 在最热的季节，南孚的碱性电池销量达到了最热的数字。我们相信南孚确实照亮了父母的生活!

案例简介：The Strategy: Nanfu’s Alkaline Batteries are tailor-made for toys. It uses an enhanced technology called “Power Ring”, which gives 6 times more power than other batteries. We were asked to position Nanfu Alkaline Batteries as the “long-lasting battery for toys”. The Concept: Instead of talking to the kids, we aimed to tell their parents that, Nanfu provides “more power to match their kids’ energy” than any other brands, thus they could enjoy their happy life without being interrupted by kids. The illustrations shows the contrast of the parents’ life with kid’s toy full of power vs. their life when it has no power. We picked the summer vacation when kids spend most of their time at home playing toys (or with their parents!) to launch this “happy life” poster. The Results: During the hottest season, Nanfu’s Alkaline Battery sales reached their hottest numbers. And we do believe that Nanfu did light up the life of parents!

持久活力篇 | Power for happy life

案例简介：战略: 南孚的碱性电池是为玩具量身定做的。它使用了一种叫做 “电源环” 的增强技术，比其他电池提供 6 倍的功率。我们被要求将南孚碱性电池定位为 “玩具长效电池”。 概念: 我们没有和孩子们说话，而是打算告诉他们的父母，南孚比任何其他品牌都提供了 “更多的能量来满足他们孩子的能量”, 因此，他们可以享受幸福的生活，而不会被孩子打断。插图展示了父母的生活与孩子充满力量的玩具的对比，以及他们没有力量的生活。我们选择了暑假，孩子们大部分时间都在家里玩玩具 (或者和父母在一起!) 来发布这张 “幸福生活” 海报。 结果: 在最热的季节，南孚的碱性电池销量达到了最热的数字。我们相信南孚确实照亮了父母的生活!

持久活力篇 | Power for happy life

案例简介：The Strategy: Nanfu’s Alkaline Batteries are tailor-made for toys. It uses an enhanced technology called “Power Ring”, which gives 6 times more power than other batteries. We were asked to position Nanfu Alkaline Batteries as the “long-lasting battery for toys”. The Concept: Instead of talking to the kids, we aimed to tell their parents that, Nanfu provides “more power to match their kids’ energy” than any other brands, thus they could enjoy their happy life without being interrupted by kids. The illustrations shows the contrast of the parents’ life with kid’s toy full of power vs. their life when it has no power. We picked the summer vacation when kids spend most of their time at home playing toys (or with their parents!) to launch this “happy life” poster. The Results: During the hottest season, Nanfu’s Alkaline Battery sales reached their hottest numbers. And we do believe that Nanfu did light up the life of parents!

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持久活力篇 | Power for happy life

暂无简介